Product Copywriter – Cybersecurity, Networking

🕒 2 days ago

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ZeroTier, Inc.

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2015

📡 Telecommunications

🏢 Enterprise

Telecommunications • Networking • Enterprise

ZeroTier, Inc. is a company that simplifies global networking by providing software solutions for secure and seamless connectivity across various devices and networks. Their platform allows users to create private networks, connect IoT devices, and access resources securely without traditional VPN complications. ZeroTier's services cater to individuals, IT teams, and developers, offering features like end-to-end encryption, device-centric architecture, and software-defined networking. The company emphasizes ease of use, scalability, and security, making it suitable for both personal and commercial network management needs.

📋 Description

• Partner with product and technical teams to refine product positioning and develop high-impact narratives that differentiate ZeroTier in a crowded market. • Write and optimize copy across all channels, including high-converting website pages, thought leadership articles, sales enablement assets, and technical playbooks. • Manage and direct a suite of AI writing agents and LLM-based tools to scale content output without sacrificing brand voice or technical accuracy - you are the human-in-the-loop; editing, and governing AI-generated drafts across campaigns, SEO/AEO plays, and enablement assets. • Tailor messaging for specific ICPs, including IT Directors, CISOs, and network security pros across industries like Defense, Healthcare, and Enterprise IT. • Contribute to the strategy and execution of integrated marketing campaigns, ensuring a consistent and authoritative brand voice across all touchpoints. • Move beyond simple blogging to develop substantial evergreen assets such as migration guides, configuration templates, and "build vs. buy" whitepapers.

🎯 Requirements

• Proven experience in both product marketing and professional copywriting for cybersecurity and network security products, someone who understands the threat landscape as fluently as they understand the product. • Deep understanding of networking and security concepts; including VPNs, Zero Trust architecture, SD-WAN, network segmentation, and identity-based access, with the ability to communicate these to technical audiences without oversimplifying. • Hands-on experience using and directing AI writing tools (e.g., Claude, ChatGPT, Jasper, or similar LLM-based workflows) as force multipliers. • Demonstrable understanding of how to optimize content for both traditional search engines and AI-driven search models. • A strong instinct for differentiation and the ability to articulate "why ZeroTier" in a way that resonates with both developers and C-suite executives. • Master of the written word, adhering to a bold, direct, and plainspoken brand voice while maintaining high brand standards. • Solid experience in enterprise-centric targeting/conversion. • Excellent cross-functional communication, both written and verbal. • Willingness and ability to travel domestically and potentially internationally, if needed. • Familiarity with the fast-paced, asynchronous environment of a high-growth SaaS company is a strong plus. • Knowledge of additional languages (ex. Dutch, Spanish, Portuguese, French, Japanese, Korean) are also a plus.

🏖️ Benefits

• Hybrid office / remote work environment • Flexible work hours (subject to management approval) • Employee Referral Bonus • This role has a potential to move to full time “permanent” unlocking a full benefits package, depending on company needs and performance.