Category and Shopper Marketing Manager

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🕒 2 days ago

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Zespri International

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 2000

🌾 Agriculture

👥 B2C

Agriculture • B2C • Food & Beverage

Zespri International is a global leader in the marketing and distribution of kiwifruit. They offer a variety of kiwifruit products, including the popular SunGold and Green varieties, and emphasize nutrition, sustainability, and recipe inspiration for consumers. Zespri also engages with their community through exclusive offers and updates about their products and health benefits.

📋 Description

• Developing and delivering the annual shopper marketing strategy and plan for Australia, aligned to channel, customer and shopper priorities. • Leading category and shopper marketing initiatives, informed by shopper insights and research. • Driving in-store programs including merchandising, instore media and POS development and execution. • Supporting joint business planning and customer presentations for retailers and wholesalers. • Managing budgets including raising purchase orders in SAP. • Partnering cross-functionally with Sales, Marketing, Supply Chain and external agencies to deliver integrated outcomes.

🎯 Requirements

• 6+ years’ experience in FMCG marketing, sales or category roles with a passion for shopper marketing. • Strong capability in category thinking, shopper insights and in-store execution. • Experience influencing and presenting to internal and external stakeholders including major supermarkets. • Confidence to work independently and proactively in a fully remote environment, collaborating with cross functional stakeholders. • Strong analytical skills, with the ability to translate data into clear insights. • Tertiary qualifications in business, marketing or a related discipline (preferred). • Experience in fresh produce is beneficial but not essential.

🏖️ Benefits

• Competitive overall remuneration package, including a Short-Term Incentive scheme opportunity. • FlexWELL flexible work ethos; this is a fully remote, work from home position. • Additional paid annual leave day per year (Zespri Day). • Two additional paid leave days for you to proactively support the moments that genuinely boost your mental, physical, emotional, and social wellbeing (Boost Days). • Global Life and Permanent Disability Insurance.