ZestyAI
51 - 200 employees
🤖 Artificial Intelligence
💰 Debt Financing on 2022-07
Artificial Intelligence • Insurance
ZestyAI is a company that leverages artificial intelligence to deliver risk insights for the insurance industry, transforming risk assessment and management practices. Their AI-powered solutions provide peril-specific risk models for natural disasters such as wildfires, severe storms, hail, and wind, as well as property insights covering aspects like roof age and location data. ZestyAI's offerings are trusted by leading insurers across North America, such as Amica Insurance and the California Fair Plan, to improve underwriting and pricing strategies. By providing regulator-approved insights, ZestyAI helps insurers make smarter decisions to enhance property risk management and foster stronger communities.
ABM Campaign Manager
🕒 March 6
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ZestyAI
51 - 200 employees
🤖 Artificial Intelligence
💰 Debt Financing on 2022-07
Artificial Intelligence • Insurance
ZestyAI is a company that leverages artificial intelligence to deliver risk insights for the insurance industry, transforming risk assessment and management practices. Their AI-powered solutions provide peril-specific risk models for natural disasters such as wildfires, severe storms, hail, and wind, as well as property insights covering aspects like roof age and location data. ZestyAI's offerings are trusted by leading insurers across North America, such as Amica Insurance and the California Fair Plan, to improve underwriting and pricing strategies. By providing regulator-approved insights, ZestyAI helps insurers make smarter decisions to enhance property risk management and foster stronger communities.
📋 Description
• Lead execution of ABM programs across named accounts and broader segments — email sequences, personalized landing pages, account assets, presentations, and enablement content that helps Sales build credibility and win deals • Write and build segmented email programs — nurture sequences, webinar and content promotions, and re-engagement programs — across MailChimp, ActiveCampaign, or equivalent • Own the strategy and execution of our monthly executive-facing newsletters — coordinating stakeholders, drafting content, managing layout and distribution • Build and optimize campaign landing pages in Unbounce or equivalent, including personalized and dynamic pages • Manage LinkedIn Ads and other paid media day-to-day — performance pulls, optimization recommendations, and publisher coordination • Partner directly with BD and Sales on named account outreach cadence and pipeline-aligned program touches • Deliver clear, data-backed program reporting to Sales and Marketing leadership
🎯 Requirements
• Minimum of 5 years in an agency or in-house marketing team, supporting enterprise B2B sales cycles; insurance, insurtech, fintech, or similarly regulated verticals strongly preferred • Demonstrated ABM execution across 1:1, 1:few, and 1:many tiers — has built account-specific programs, assets, and decks end-to-end • Excellent writer with experience crafting executive-level outreach and multi-segment copy for technical, financial services audiences • Hands-on proficiency with marketing automation, landing page, and paid media platforms — MailChimp, ActiveCampaign, Unbounce, LinkedIn Ads, or equivalent • Structured, autonomous, and comfortable working directly with Sales and BD; understands buying committee dynamics • Comfortable in a fast-moving, scale-up environment where priorities evolve and execution discipline matters.
🏖️ Benefits
• Flexible work arrangements • Professional development
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