Director of Paid Search, EDU

🕒 May 8

🇺🇸 United States – Remote

💵 $120k - $140k / year

⏰ Full Time

🔴 Lead

📈 Performance Marketing

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Zeta Global

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2007

☁️ SaaS

🤖 Artificial Intelligence

🤝 B2B

💰 Post-IPO Debt on 2024-09

SaaS • Artificial Intelligence • B2B

Zeta Global is an AI-powered marketing cloud that leverages proprietary AI and trillions of consumer signals to acquire, grow, and retain customers more efficiently. The Zeta Marketing Platform (ZMP) offers a comprehensive suite of tools, including data management, customer data platforms (CDP), email service providers (ESP), and digital signal processing (DSP), to create individualized customer experiences and improve marketing outcomes. Zeta emphasizes omnichannel marketing, customer intelligence, and data-driven marketing strategies, partnering with brands, agencies, and publishers worldwide to accelerate brand growth and engagement. Their platform is designed to tackle complex marketing challenges with solutions for customer acquisition, growth, and retention through predictive AI and actionable consumer data.

📋 Description

• Translate client business goals into full-funnel search strategies across Google and Microsoft Ads • Lead account planning including budget allocation, forecasting, audience strategy, and testing roadmaps • Identify performance opportunities and risks, proactively recommending optimizations and growth strategies • Serve as a strategic lead in client conversations, QBRs, and performance reviews • Oversee end-to-end execution of paid search campaigns, including account setup, budget pacing, optimization, and reporting. • Accountable for enrollment performance outcomes and KPIs such as CPL, CPE, CPS, and overall efficiency • Establish testing frameworks and innovation pipelines to continuously improve results • Drive adoption of new betas, AI-driven features, and automation tools • Partner with analytics and ops teams to improve reporting, automation, and scalability • Monitor industry trends, platform changes, and competitive landscape • Deliver clear, data-driven performance reports and insights to clients, diving into the "why" behind the data • Recommend testing strategies, budget allocation shifts, and bid strategy adjustments based on performance trends • Ensure accuracy, consistency, and timeliness of reporting

🎯 Requirements

• 8-12+ years of relevant paid search experience • Hands-on experience managing monthly budgets of $500k+ • Experience optimizing to full funnel outcomes for EDU clients, such as CPE and CPS • Skai experience • Google Ads Certifications is a plus

🏖️ Benefits

• Unlimited PTO • Excellent medical, dental, and vision coverage • Employee Equity • Employee Discounts, Virtual Wellness Classes, and Pet Insurance And more!!