
1001 - 5000 employees
Founded 2007
☁️ SaaS
🤖 Artificial Intelligence
🤝 B2B
💰 Post-IPO Debt on 2024-09
SaaS • Artificial Intelligence • B2B
Zeta Global is an AI-powered marketing cloud that leverages proprietary AI and trillions of consumer signals to acquire, grow, and retain customers more efficiently. The Zeta Marketing Platform (ZMP) offers a comprehensive suite of tools, including data management, customer data platforms (CDP), email service providers (ESP), and digital signal processing (DSP), to create individualized customer experiences and improve marketing outcomes. Zeta emphasizes omnichannel marketing, customer intelligence, and data-driven marketing strategies, partnering with brands, agencies, and publishers worldwide to accelerate brand growth and engagement. Their platform is designed to tackle complex marketing challenges with solutions for customer acquisition, growth, and retention through predictive AI and actionable consumer data.
🕒 February 6
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1001 - 5000 employees
Founded 2007
☁️ SaaS
🤖 Artificial Intelligence
🤝 B2B
💰 Post-IPO Debt on 2024-09
SaaS • Artificial Intelligence • B2B
Zeta Global is an AI-powered marketing cloud that leverages proprietary AI and trillions of consumer signals to acquire, grow, and retain customers more efficiently. The Zeta Marketing Platform (ZMP) offers a comprehensive suite of tools, including data management, customer data platforms (CDP), email service providers (ESP), and digital signal processing (DSP), to create individualized customer experiences and improve marketing outcomes. Zeta emphasizes omnichannel marketing, customer intelligence, and data-driven marketing strategies, partnering with brands, agencies, and publishers worldwide to accelerate brand growth and engagement. Their platform is designed to tackle complex marketing challenges with solutions for customer acquisition, growth, and retention through predictive AI and actionable consumer data.
• Define and drive a clear analytics vision aligned to client engagement, media performance, and marketing measurement priorities. • Champion a data-driven culture by embedding analytics into strategic planning, campaign optimization, and decision-making processes. • Lead the development and execution of measurement frameworks tailored to each client’s objectives, ensuring alignment with business goals. • Translate data into actionable insights by identifying performance drivers, resolving anomalies, and crafting compelling narratives that demonstrate media impact. • Establish and maintain robust testing frameworks that are statistically valid and operationally scalable. • Drive confidence and alignment by delivering actionable insights rooted in analytics, business strategy, and persuasive communication. • Provide business feedback as a key stakeholder in the development of standardized dashboards and advanced analytics to measure the effectiveness of campaigns. • Leverage predictive and prescriptive analytics to identify trends, opportunities, and risks related to client behavior and retention. • Utilize advanced analytics to quantify marketing impact and ROI, and partner cross-functionally to diagnose and address performance irregularities. • Implement robust A/B and multivariate testing and experimentation protocols to optimize campaigns and maximize impact.
• Master’s degree in Analytics, Management Science, MIS or similar quantitative disciplines. • 8+ years of experience in Analytics, marketing measurement, campaign optimizations, with a strong focus on email marketing. • Expertise in advanced analytics tools and Business Intelligence tools. • Proven experience designing and scaling experiments in a digital environment. • Exceptional analytical and problem-solving skills with the ability to translate complex data into actionable insights. • Excellent communication and presentation skills, with the ability to influence senior stakeholders and clients.
• Unlimited PTO • Excellent medical, dental, and vision coverage • Employee Equity • Employee Discounts, Virtual Wellness Classes, and Pet Insurance And more!!
Apply Now🕒 February 5
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