CRM Manager

Job not on LinkedIn

🔥 20 hours ago

🇺🇸 United States – Remote

💵 $110k - $125k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🏆 Customer Success

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Ziff Davis

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 1927

📱 Media

💰 $650M Post-IPO Debt on 2017-06

Media • Technology • Internet

Ziff Davis is a multi-billion dollar digital media and internet company, home to over 40 leading brands in technology, shopping, gaming and entertainment, connectivity, health and wellness, cybersecurity, and martech. With a focus on mergers and acquisitions, Ziff Davis has deployed around $3 billion in capital, leveraging its deep industry knowledge, technological expertise, and investment acumen. The company is committed to corporate responsibility, emphasizing diversity, equity, and inclusion, as well as environmental, social, and governance practices. Ziff Davis serves millions of customers worldwide, offering a diverse range of digital media and internet services.

📋 Description

• Lead CRM strategy and execution across Email, Mobile Push, In-App Messaging, Web Push, and Owned Inventory to drive engagement, retention, and revenue. • Develop and optimize customer segmentation and lifecycle journeys in Braze, ensuring personalized, data-driven messaging that aligns with business objectives. • Launch and manage complex and detailed trigger based program, leveraging incentives and data to drive commercial outcomes. • Manage loyalty and incentive-based marketing efforts, including New User Bonus (NUB) programs, Cash Back Boost promotions, and re-engagement campaigns to maximize retention and drive sustainable growth in conversions and revenue. • Own CRM program hygiene and technical operations, partnering with Product/Engineering to troubleshoot issues, refine audience targeting, and maintain infrastructure integrity. • Monitor and report on campaign performance, collaborating with Business Analysts to track engagement and conversions, optimize performance, and provide actionable insights. • Continuously improve CRM workflows and automation, ensuring efficiency in campaign execution, data tracking, and overall CRM strategy. • Manage the CRM Coordinator to ensure that all campaigns are executed efficiently and according to brief - a combination of marketing campaigns to support business objectives and complex lifecycle and trigger based communications.

🎯 Requirements

• 5+ years of hands-on experience in CRM, Lifecycle Marketing, or Retention Marketing, ideally within a fast-paced B2C, e-commerce, fintech, or tech environment. • Demonstrated experience designing and executing end-to-end user retention strategies, commercial promotions, and incentive-based campaigns (e.g., cashback programs, referral bonuses, or welcome offers). • Recent experience in a highly commercial/performance marketing role, with a specific focus on driving conversions, revenue and lifetime value from different customer segments. • Advanced proficiency with Braze (or equivalent top-tier customer engagement platforms like Iterable or Customer.io), including building complex multi-channel canvases, custom attributes, and webhooks. • Deep expertise across omnichannel messaging architecture, specifically managing Email, Mobile Push, In-App Messaging, and Web Push notifications. • Strong technical operations acumen with experience working directly with Product and Engineering teams to troubleshoot data feeds, scope SDK/API requirements, and maintain CRM infrastructure hygiene. • Data-driven mindset with the ability to partner closely with Business Analysts to interpret performance metrics, track conversion funnels, and extract actionable insights. • Strong background in A/B testing methodologies, customer segmentation, and behavior-based cohort analysis. • Excellent project management and communication skills, capable of bridging the gap between creative marketing briefs and highly technical product requirements. • Proven people management experience, with a track record of successfully managing, mentoring, or guiding junior team members (such as a CRM Coordinator). • Bachelor’s degree preferred.

🏖️ Benefits

• comprehensive medical, dental, and vision coverage • life and disability benefits • Flexible Spending Accounts (FSAs) • 401(k) with company match • Employee Stock Purchase Plan • Flexible Time Off • Volunteer Time Off • paid holidays • family building and caregiving support • generous Family Care and Parental leave • Fitness Reimbursement • access to wellness programs • Employee Resource Groups • company-sponsored events • regular opportunities for professional growth through educational support, mentorship programs, and career development resources