Senior Marketing and Communications Manager

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🔥 1 minute ago

🌐 Germany, United Kingdom – Remote

🇩🇪 Germany – Remote 🇬🇧 United Kingdom – Remote

⏰ Full Time

🟠 Senior

🗣️ Communications

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ZOE.COM

WebsiteLinkedInAll Job Openings

- employees

🏥 Healthcare

🍽️ Food & Beverage

📣 Marketing

Healthcare • Food & Beverage • Marketing

ZOE. COM is a consumer-focused health and personalised nutrition company that combines app-based coaching, gut microbiome testing, and subscription products to help people improve digestion, energy, and overall wellbeing. Using large-scale scientific research and randomized controlled trials, ZOE provides personalized dietary advice, a Gut Health Test, a members' app, and sells a plant-based supplement (Daily30+) through direct-to-consumer channels.

📋 Description

• Own total responsibility for ZOE’s Germany market entry, with approximately 75% focus on the German market and 25% on cross-market support • Act as the in-market growth strategist, partnering with Finance and briefing central Lifecycle and Performance teams on local commercial tests • Build relationships with Tier-1 German consumer, health, trade, and national journalists • Pitch stories, secure media coverage, and run product gifting and media events • Adapt ZOE’s science-led brand story for German consumers and create a bespoke market-entry strategy • Select, brief, and manage local PR freelancers, agencies, and brand ambassadors as required • Support cross-market science publications, product launches, and reactive press office work • Draft briefing documents, opinion pieces, press releases, and Q&As in German and English • Share EU market insights and playbooks across the organisation • Report directly to the GM of International Growth and partner with the Head of Global Comms • Deliver a German market-entry strategy, press network, commercial growth tests, campaigns, media placements, brand search growth, and a repeatable marketing playbook

🎯 Requirements

• Senior individual contributor with 5–10 years’ experience • 5–10 years’ experience launching or scaling a consumer brand in Germany • Experience ideally in health, wellness, nutrition, science, or consumer tech • Native or certified C2 German • Fluent C1/C2 English, the primary internal working language • Capability to localise complex scientific and health concepts with total precision • Strong existing relationships with German journalists • Proven track record of landing major press coverage • Commercial focus on brand search, web traffic, sign-ups, and agency efficiency • High autonomy and comfort operating without a local team • Basic familiarity with German health marketing regulations (HWG / EU Health Claims) and DSGVO is nice-to-have • Additional European languages are nice-to-have • Previous experience navigating a matrix remote organisation across UK/US time zones is nice-to-have • Must be eligible to work in the country of residence without requiring sponsorship

🏖️ Benefits

• Equity • Remote-First Flexibility (work from home anywhere in Germany or UK) • Comprehensive Benefits Package • Direct Impact on expanding world-class health science into Europe • Streamlined 4-step hiring process • Average hiring process takes between 20 to 30 days • Equal opportunity employer • Reasonable accommodations during the interview process