Industry Marketing Manager – APAC

🔥 1 minute ago

🇬🇧 United Kingdom – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎡 Marketing

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Zwift

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 2014

🎮 Gaming

⚽ Sports

💰 $450M Series C on 2020-08

Gaming • Sports

Zwift is an online fitness platform that allows users to engage in cycling and running activities from the comfort of their homes. By utilizing interactive equipment and an immersive digital environment, Zwift seeks to enhance user experience and promote fitness through virtual cycling and running sessions. They also offer support for cycling and running, and sales of related equipment to optimize the Zwifting experience. Zwift hosts events such as the Zwift Academy and Zwift Racing, providing a social and competitive element to virtual fitness.

📋 Description

• Support and execute regional industry marketing programs for retail partners and distributors • This is an individual contributor role which will require you to wear multiple hats, from helping set up for local events to rolling out regional retail training programs • Act as a key marketing point of contact for Zwift Ready brands, ensuring alignment on messaging, assets, and activations • Help bring Zwift to life in bike shops and community spaces through toolkits, events, and in-store experiences • Partner with regional teams to support retail education, product storytelling, and community engagement • Assist in building and managing local community programs, including store-led rides, runs, demos, and events • Coordinate marketing assets, timelines, and communications across multiple partners • Gather insights from retail and community partners and feed them back to internal teams • Ensure all activations feel on-brand, authentic, and valuable to partners and Zwifters alike • When required be the point of contact for any local agencies or supporting marketing functions • Focus markets include Japan, Australia, New Zealand, South Korea

🎯 Requirements

• Fluent in Japanese and English • Builds trust easily and enjoys working with retailers, brands, and distributors • Takes pride in being reliable, responsive, and detail-oriented • Leads with empathy and curiosity, especially when supporting local partners • Is comfortable juggling multiple regions, partners, and priorities • Brings a hands-on, roll-up-your-sleeves attitude to execution • Communicates clearly and positively—internally and externally • Cares deeply about community and understands the power of grassroots marketing • Experience working with retail partners, distributors, or brand programs • Strong organisational and project management skills • Strong understanding of Zwift from a game and technical setup side. • A passion for cycling • Willingness to travel as needed to support stores and events • Already an active Zwifter or aware of Zwift

🏖️ Benefits

• If Zwift determines in any stage of our interviews that any AI tools are being used without disclosure or citation, your candidacy will be disqualified. • We strongly believe that different backgrounds and ideas are a competitive advantage; we hire candidates of any race, color, ancestry, religion, sex, national origin, sexual orientation, gender identity, age, marital or family status, disability, Veteran status, and any other status. Zwift is proud to be an Equal Opportunity Employer. If you have a disability or special need that requires accommodation, please let us know by emailing [email protected].