Zygo Media
11 - 50 employees
Founded 2018
📱 Media
📣 Marketing
🤝 B2B
Media • Marketing • B2B
Zygo Media is a Swansea-based content agency that builds world-class content teams for client organisations. The company focuses on media production and content services, helping clients create and manage creative content by supplying or managing dedicated content teams.
YouTube Strategist – Tech, SaaS
Job not on LinkedIn
🕒 July 30, 2025
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Zygo Media
11 - 50 employees
Founded 2018
📱 Media
📣 Marketing
🤝 B2B
Media • Marketing • B2B
Zygo Media is a Swansea-based content agency that builds world-class content teams for client organisations. The company focuses on media production and content services, helping clients create and manage creative content by supplying or managing dedicated content teams.
📋 Description
• Developing channel strategies tailored to the objectives of tech and SaaS clients, whether the goal is demand generation, brand building, or thought leadership • Conducting audience and competitive research within the tech and SaaS verticals to identify positioning opportunities and content gaps • Crafting high-impact packaging including click-worthy titles, effective thumbnail briefs, and optimized metadata to drive discovery and conversion • Writing clear, execution-ready briefs for editors, designers, and producers to align the team on each video’s creative direction and strategic goal • Running A/B tests on thumbnails and titles, interpreting performance data, and iterating packaging to improve click-through rate and retention • Leveraging tools like YouTube Studio, 1of10, VidIQ, TubeBuddy, and Viewstats to drive strategy based on data • Collaborating with producers to ensure the content output aligns with the overall YouTube and brand goals
🎯 Requirements
• 1 or more years of experience in YouTube content strategy or channel management, with a strong portfolio of work in the tech and SaaS sectors • A deep understanding of YouTube’s algorithm, audience behavior, and platform trends, especially within B2B or B2C tech categories • Proven experience crafting clickable, retention-optimized packaging including titles, thumbnails, and metadata • Strong grasp of tech storytelling, product positioning, and simplifying complex ideas for general or niche audiences • Experience growing YouTube channels for SaaS products, developer tools, or technical founders • Proficiency in analytics platforms such as YouTube Studio, VidIQ, TubeBuddy, and 1of10 • Excellent written and verbal communication skills with the ability to write strategic briefs that guide high-performing creative • A collaborative, feedback-driven mindset and experience working cross-functionally with content and design teams
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