Demand Generation Manager

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Audiohook

WebsiteLinkedInAlle Stellen

11 - 50 Mitarbeiter

📣 Marketing

📱 Medien

☁️ SaaS

Marketing • Media • SaaS

Audiohook ist eine performance-orientierte Werbeplattform, die sich auf Audio- und Podcast-Werbung spezialisiert hat. Das Unternehmen bietet programmatischen Zugang zu Premium-Podcast-, Streaming- und Radio-Inventar mit präziser Zielgruppenansprache, verifizierten Hörvorgängen und geschlossener Attribution, sodass Werbetreibende für Ergebnisse zahlen können (CPA/ROAS). Audiohook legt großen Wert auf Markensicherheit, privatsichere Messungen, KI-gestützte Inhaltsanalyse und eine SaaS-Erfahrung mit Dashboard für Marketer, um Audiokampagnen zu planen, zu starten und zu messen.

Beschreibung

• Own the top and middle of Audiohook's marketing funnel • Partner with Sales, Product Marketing, and Leadership to ensure every campaign is sharp, measurable, and tied to revenue • Design coordinated GTM motions for new product launches, feature releases, and segment expansions • Build and execute a multi-channel demand gen strategy across paid media, SEO/SEM, content syndication, email nurture, and events • Manage paid media budget across LinkedIn, Google, programmatic, and industry publications • Own digital campaign operations end-to-end: setup, audience segmentation, landing page optimization, conversion tracking, and reporting • Partner with Content and Product Marketing on lead-generating assets • Develop and maintain the marketing tech stack and ensure clean data flow between systems • Build attribution models and report on funnel health • Partner closely with Sales on lead routing, follow-up SLAs, and pipeline reviews • Communicate clearly and proactively in a remote-first environment

🎯 Anforderungen

• 5+ years of B2B demand generation experience • Proven track record of building demand programs from scratch and scaling them — not just optimizing existing playbooks • Hands-on expertise with marketing automation platforms (HubSpot, Marketo, or similar) and CRM (Salesforce or HubSpot) • Deep fluency in paid media — particularly LinkedIn, Google, and programmatic — including campaign architecture, audience strategy, and performance optimization • Strong analytical skills; comfortable building attribution models, forecasting pipeline, and making budget decisions based on data • Excellent written communication and the ability to brief creative, agency, and internal partners. • Preferred • Experience in adtech, martech, or SaaS • Experience running ABM programs at scale • Experience in a startup or high-growth company • Comfort using AI tools to plan campaigns, draft copy, and analyze performance

🏖️ Vorteile

• Fully remote work environment • Competitive salary and equity opportunities • Performance bonuses • Health, dental, and vision benefits • Other benefits such as daily lunch stipend, monthly wifi, cell phone and subscription reimbursement, and annual hardware stipend • Flexible PTO and remote-friendly culture • Bi-annual Corporate Offsites • Opportunity to help shape a function at a rapidly scaling tech company