CRM Automation & Lifecycle Manager (m/f/d)

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home24 SE

WebsiteLinkedInAlle Stellen

1001 - 5000 Mitarbeiter

Gegründet 2009

🛍️ eCommerce

🛒 Einzelhandel

👥 B2C

eCommerce • Retail • B2C

home24 SE ist ein führender Online-Händler für Möbel und ein Marktplatz für Wohnaccessoires, der eine große Auswahl an Möbeln, Beleuchtung, Textilien und Wohnaccessoires bietet. Das Unternehmen betreibt eine große E-Commerce-Plattform mit Schwerpunkt auf B2C-Verkäufen und bietet Tausende von Produkten, regelmäßige Aktionen, flexible Zahlungsmöglichkeiten, Liefer- und Montageservices sowie kundenfreundliche Richtlinien wie 30-tägige Rückgabe und kostenlose Rücksendungen für Mitglieder. home24 legt Wert auf erschwingliche Preise, schnelle Lieferung von vorrätigen Artikeln und Inspiration durch Trendführer und kuratierte Kollektionen, um Kunden bei der Einrichtung ihrer Häuser zu unterstützen.

Beschreibung

• Strategize & Execute Lifecycle Campaigns: Design, implement, and optimize multi-channel automated lifecycle campaigns. • Analyze & Optimize Performance: Analyze lifecycle performance and automation KPIs to identify growth opportunities, bottlenecks, and scaling pain points. • Enhance Mobile Engagement: Analyze and strategically develop our mobile customer communication, focusing on trigger logic, performance, and optimizing the user experience through effective content governance and frequency capping. • Deep Dive into Data & Technology: Proactively explore our customer data to understand how it can be used to create more personalized and effective campaigns and leverage new technical opportunities. • Explore AI-Driven Opportunities: Actively identify and evaluate opportunities to integrate AI and machine learning into CRM processes. • Collaborate & Innovate: Work closely with our Data, MarTech and Product Teams and your CRM team peers.

🎯 Anforderungen

• At least 2-3 years of professional experience in CRM, Marketing Automation, or Loyalty Marketing ideally in an e-commerce environment • A passion for tech topics and enthusiasm in exploring and mastering new tools and platforms • A strong understanding of SQL, data flows, and segmentation logic is essential • Proficient experience with an email service provider (ideally Emarsys), experience with personalization tools (e.g. Dynamic Yield) are a plus • Strong analytical thinking and a data-driven mindset; you love interpreting numbers, understanding complex data structures, and deriving actionable insights • Practical experience in conceiving and conducting A/B tests • Deep understanding of Customer Journeys and Lifecycle Marketing and an empathic mindset to understand our customer needs at a certain lifestage • Good experience in stakeholder management or working in cross-functional teams combined with strong communication skills • You are a team player with enthusiasm and commitment • Fluency in English is required; German language skills are a plus

🏖️ Vorteile

• The chance to make an impact in a highly motivated team of professionals • An open-minded culture ready to incorporate new and creative ideas • Extensive learning opportunities from our home24 academy and external partners • Room for growth and development within your role through regular feedback rounds • Hybrid working model: you have the flexibility to work from home on Wednesdays and Fridays in our standard working mode • The possibility to work up to two months per year within Germany or from an EU country • The opportunity to take up to 30 days paid vacation each year to unwind and recharge • City mobility with a subsidized public transportation ticket and our eco-friendly bike leasing program • Company benefits including a pension scheme, 30% off the home24 assortment, and employee discounts at partner organizations