CRM Innovation Manager

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🕒 vor 5 Tagen

🐊 Florida – Remote

🐊 Florida – Remote

⏰ Vollzeit

🟡 Mittelstufe

🟠 Senior

🏆 Customer Success

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The Leaflet

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11 - 50 Mitarbeiter

🔌 API

API

Leaflet ist eine Open-Source-JavaScript-Bibliothek zur Erstellung von mobilfreundlichen interaktiven Karten. Sie ist leichtgewichtig (ca. 42 KB), für Einfachheit, Leistung und Benutzerfreundlichkeit konzipiert, und bietet grundlegende Kartierungsfunktionen wie Kachelebenen, Marker, Vektorebenen, Pop-ups und Interaktionshandler. Leaflet ist durch ein großes Plugin-Ökosystem hochgradig erweiterbar, gut dokumentiert und wird von einer breiten Gemeinschaft von Mitwirkenden und Organisationen gepflegt.

Beschreibung

• Own the CRM innovation roadmap, identifying opportunities to improve customer engagement, personalization, retention, and operational efficiency • Research, evaluate, and pilot new CRM, AI, automation, and customer engagement technologies that can drive measurable business impact • Build and validate proof-of-concepts before committing engineering resources to full-scale development • Partner with CRM, Data Science, Product, Engineering, and Analytics teams to operationalize predictive models, personalization capabilities, and advanced segmentation strategies • Lead experimentation efforts to test new CRM strategies, customer experiences, and technology solutions • Help evolve the CRM technology ecosystem, including platforms such as Braze, Segment, Snowflake, Amplitude, dbt, Movable Ink, and other supporting technologies • Identify opportunities to automate workflows, improve campaign execution, and increase the effectiveness of CRM programs • Translate innovative concepts into clear business cases, implementation plans, and measurable success criteria • Stay ahead of industry trends in CRM, MarTech, AI, and personalization, bringing new ideas and capabilities to the organization

🎯 Anforderungen

• 5+ years of experience in CRM, Marketing Technology, Growth, Analytics, Product, or related innovation-focused roles • Strong understanding of CRM strategy, customer lifecycle marketing, personalization, segmentation, and experimentation • Hands-on experience with platforms such as Braze, Segment, Snowflake, Amplitude, dbt, Movable Ink, or similar technologies • Strong SQL skills and the ability to independently analyze data and evaluate business opportunities • Experience working with A/B testing, experimentation frameworks, and data-driven decision making • Familiarity with AI, predictive modeling, personalization, and other advanced customer engagement capabilities • Understanding of APIs, customer data platforms, event tracking, and modern marketing technology ecosystems • Strong communication skills with the ability to translate technical concepts into business value • Curious, proactive, and comfortable operating in ambiguous environments where innovation and experimentation are encouraged • Experience in gaming, sports betting, eCommerce, subscription businesses, or other high-volume consumer industries is a plus • Experience with Python, automation tools, or data science workflows is a plus

🏖️ Vorteile

• Competitive pay and benefits • Flexible vacation allowance • A hybrid / remote working environment • Startup culture backed by a secure, global brand