Head of Growth Marketing

🕒 il y a 6 mois

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Writesonic

Site WebLinkedInTous les Emplois

11 - 50 employés

Fondée en 2021

🤖 Intelligence artificielle

☁️ SaaS

🏢 Entreprise

Artificial Intelligence • SaaS • Enterprise

Writesonic est une plateforme SaaS alimentée par l'IA qui aide les entreprises à suivre et à améliorer leur visibilité sur les plateformes de recherche IA (ChatGPT, Gemini, Perplexity et autres) ainsi que sur les recherches traditionnelles. Elle offre des analyses SEO basées sur l'IA, la création et l'optimisation de contenu, des corrections SEO techniques automatisées et des outils de citation/actions concrètes, ciblant les équipes marketing et les entreprises avec une sécurité et des intégrations de niveau entreprise.

Description

• Own pipeline generation across mid-market and enterprise segments ($25K-$100K ACVs) • Build and optimize ABM programs targeting Fortune 500 decision-makers • Create sales enablement materials that help AEs articulate GEO's ROI • Design and execute account-based campaigns for strategic accounts • Scale paid ads across Google, LinkedIn with positive ROI • Make Writesonic synonymous with AI search optimization through thought leadership • Host weekly webinars with industry leaders on AI search trends • Build presence in SEO/CMO communities and industry events • Ship daily experiments in public, sharing wins and failures • Implement attribution systems that track AI-driven conversions • Design automated nurture sequences for PLG and SLG motions • Create dashboards that measure visibility across ChatGPT, Claude, and Perplexity • Build repeatable playbooks for both self-serve and enterprise acquisition

🎯 Exigences

• Scaled a B2B SaaS company from $5M to $20M+ ARR • Proven track record generating enterprise pipeline ($20K+ ACVs) • Built marketing function at Series A/B company • Active LinkedIn presence with 10K+ followers and regular engagement • Hands-on experience with marketing automation, CRM, and analytics tools • Existing network of top CMOs and marketing leaders • Built and optimized paid campaigns ($100K+ monthly spend) • Can build basic automations and use AI • Understanding of SEO/SEM and how it translates to AI search • Ability to run paid campaigns across LinkedIn, Google, and emerging channels • Ships experiments weekly, not quarterly • Shows actual things you've built, not just managed • Comfortable creating content, running webinars, and speaking at events • Can execute while building a team simultaneously