Regional Business Development Manager – On Trade

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AG Barr Group

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 1878

👥 B2C

🛒 Retail

B2C • Retail

AG Barr Group is a UK-based multi beverage company focused on building and maintaining a diverse portfolio of popular drink brands. Some of its key brands include IRN-BRU, Rubicon, Snapple, and FUNKIN. The company emphasizes growth, consumer satisfaction, and creating long-term shareholder value. AG Barr is also committed to sustainability, actively seeking to reduce its environmental impact through various initiatives in carbon and energy reduction, water and waste management, and packaging innovation. As they expand their brand presence, AG Barr continues to showcase an ambitious approach to business while maintaining core values of integrity and responsibility.

📋 Description

• KPI Ownership: Responsible for hitting targets related to revenue, distribution, new business, and product availability. • Joint Business Plans (JBPs): Developing mutual growth strategies with key customers to ensure both A.G. Barr and the client see a return on investment. • New Business: Identifying and securing new stockists while negotiating commercial terms that protect profit margins. • Supply Chain & Forecasting: Managing the end-to-end flow of stock—from the factory to the warehouse, and ultimately to the store shelf—to ensure products are never out of stock. • Activation: Executing promotional campaigns and seasonal 'big bets,' ensuring high visibility and 'point of purchase' awareness (e.g., menu placements and displays). • Budget Oversight: Managing promotional and trade investment budgets to ensure all deals remain profitable for the company. • Insight-Led Selling: Using category data and consumer insights to influence customers and optimise sales performance. • Stakeholder Management: Building long-term partnerships with buyers, marketing teams, and internal stakeholders. • Reporting: Handling all administrative duties, internal communications, and account reviews to keep all parties aligned on business decisions.

🎯 Requirements

• Significant experience in FMCG or strategic sales, preferably Key Account Management • Direct experience within the UK/Local On-Trade drinks industry and cocktails is preferred but not essential (e.g. spirits, beer, wine, soft drinks) • Demonstrable track record of meeting and exceeding challenging sales targets with a particular focus on New Business • Excellent IT skills (Google Suite, Excel, PowerPoint & Word). Able to learn new packages (Cognos, IRI/Kantar, Demantra) • Comfortable working with sales data and managing budget • Highly Organised • Developed communication skills (especially remotely)

🏖️ Benefits

• Annual bonus linked to business and individual performance • Defined contribution Pension • 34 days holiday • Flexible holiday trading • Flexible cash pot to spend on benefits • Healthcare Cash Plan • Flexible benefits e.g. discounts & cashbacks, gym memberships, technology purchases etc • Life assurance • Save as you earn scheme • Staff sales discount • Free AG Barr products throughout your working day and staff sales • Annual salary review • Ongoing professional development and access to Learning and Development programmes and content