Director of Self Serve

🕒 September 10

🌐 United Kingdom, Portugal, +4 more countries – Remote

🇬🇧 United Kingdom – Remote 🇵🇹 Portugal – Remote 🇳🇱 Netherlands – Remote 🇮🇪 Ireland – Remote 🇨🇦 Canada – Remote 🇺🇸 United States – Remote

💵 $175k - $197.1k / year

⏰ Full Time

🔴 Lead

👔 Director

🇬🇧 UK Skilled Worker Visa Sponsor

This company has sponsored UK Skilled Worker visas in the past.

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Paddle

WebsiteLinkedInAll Job Openings

201 - 500 employees

☁️ SaaS

💳 Fintech

🤝 B2B

💰 Debt Financing on 2022-05

SaaS • Fintech • B2B

Paddle is a comprehensive merchant of record and payment solution specifically designed for SaaS businesses. It provides a complete suite of products and services including billing, subscription management, pricing strategies, tax compliance, fraud protection, and more. Paddle helps software companies manage payments, streamline billing, and enhance customer retention with tools like ProfitWell Metrics and Price Intelligently. By handling sales taxes, fraud liability, and all aspects of the billing process, Paddle enables SaaS businesses to focus on growth without worrying about the complexities of global compliance.

📋 Description

• Own the commercial performance of Paddle’s self-serve business line from acquisition through adoption, revenue, and net retention • Set the self-serve commercial strategy and align Finance and Product around an executable plan • Own activation, onboarding, lifecycle nurturing, in-product experience, and time-to-value • Run structured discovery and experimentation to improve the self-serve experience • Define the customer profile and collaborate with Demand Generation on targeting and a shared ICP • Orchestrate cross-functional workstreams and influence Product, Engineering, and Risk roadmaps • Establish a regular business cadence focused on priorities and impact • Develop partner integrations and own partner-sourced commercial outcomes • Design and operate experimentation, tooling, and tracking for funnel codification, activation, conversion, and time-to-value • Apply AI where it improves velocity and quality • Shape the team as the self-serve motion scales • Own self-serve pricing and packaging with Finance to ensure profitable growth

🎯 Requirements

• Deep experience in a PLG or self-serve motion in a high-growth tech business • Experience building and owning a self-serve funnel rather than a sales-assisted or enterprise motion • Accountability for a revenue number • Experience owning a revenue line, channel, or segment • Strong understanding of unit economics • Product management approach to prioritization and experimentation • Ability to turn data analysis into clear commercial decisions • Strong critical thinking and assumption-challenging ability • Experience leading complex, cross-functional programmes • Ability to influence Product, Engineering, and Risk roadmaps • Credibility with senior stakeholders up to executive level • Ability to operate strategically and in detail • Pragmatic use of AI, including dynamic onboarding, predictive scoring, and real-time segmentation

🏖️ Benefits

• Attractive salaries • Stock options • Unlimited holidays • Enhanced parental leave • Retirement plans • Private healthcare • Well-being initiatives • Annual learning fund • Regular internal and external training • Flexible choice of where, when, and how to work within hub locations • Trust and autonomy in working arrangements • Global hubs supporting focused collaboration