Marketing Specialist

Job not on LinkedIn

🔥 9 minutes ago

🇪🇺 Europe – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎡 Marketing

👻 Ghost score 10%

What it means: the chance that no one is really hiring for this job.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.Why this score:

• Just posted.
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• No salary listed.

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Tight Line

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2024

🏢 Enterprise

🤝 B2B

Enterprise • B2B

Tight Line is an international software development company formed in 2024 from the merger of Rapid River and Cactus Code. The company delivers remote, enterprise-grade web and software development services and solutions for clients worldwide, focusing on full‑stack development (Java, React, Angular, PHP) and enterprise integrations. Tight Line operates as a distributed team providing custom development projects and technical staffing to business clients across multiple regions.

📋 Description

• Support the creation of cross-channel customer lifecycle communications, including email, in-product messaging, webinars, education/resources, and community • Support ongoing improvement of customer journeys from onboarding through renewal • Assist with re-engagement programs and retention initiatives • Execute targeted upsell and cross-sell lifecycle campaigns within the existing customer base • Collaborate with Sales, Account Management, and Customer Success on expansion-focused communications and customer-facing materials • Manage collection of customer referrals, testimonials, case studies, reviews, and customer stories • Assist in developing customer-facing content highlighting outcomes, value, and ROI • Help create one-pagers, decks, email templates, FAQs, and other materials supporting renewals, expansion, and customer education • Assist with experimentation and performance tracking to improve activation, adoption, engagement, renewals, and expansion outcomes • Use behavioral and product data to inform strategy and continuously improve messaging and engagement • Report to the Sr. Manager of Lifecycle & Customer Marketing

🎯 Requirements

• Bachelor’s degree in marketing or related field • Minimum of 3 years of experience in demand gen marketing with a proven track record of delivering results-driven campaigns • Experience with CRM systems (e.g. Salesforce.com) • Experience with data analysis and visualization tools (e.g. Tableau, Power BI) • Understanding of marketing automation platforms (e.g. Marketo, Eloqua, etc.) • Proficient with Microsoft Office and G-suite platforms • Strong campaign management and project management skills; outstanding communicator • Strong analytical and problem-solving skills, with ability to interpret data and inform campaign decisions • Ability to manage multiple programs simultaneously • Skilled at learning and leveraging new tools, processes, and systems • Good understanding of modern demand generation technologies and systems • Passion for accurate follow-through of program details • Team player with track record of proactively helping teams achieve objectives

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