Wearables Marketing Expert

Job not on LinkedIn

🔥 7 minutes ago

🇪🇺 Europe – Remote

⏰ Full Time

🟢 Junior

🟡 Mid-level

🎡 Marketing

🚫👨‍🎓 No degree required

👻 Ghost score 12%

What it means: the chance that no one is really hiring for this job.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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toogeza

WebsiteLinkedInAll Job Openings

11 - 50 employees

💼 Consulting

📣 Marketing

📦 Logistics

Consulting • Marketing • Logistics

Toogeza is a recruitment and consultancy firm based in Ukraine, specializing in finding talent and providing recruitment solutions for tech companies. They offer a range of services including recruiting, sourcing, selection, onboarding assistance, auditing and setting up HR processes, and recruitment process outsourcing. Toogeza acts as a partner, deeply integrating into the hiring process by offering market insights and helping create team structures. They provide versatile hiring services for various tech domains, markets, and roles. Their core values include talent, top quality, trust, and tenacity. They serve clients worldwide, helping them find suitable candidates for both technical and leadership roles across different industries and markets.

📋 Description

• Build and execute the go-to-market strategy for the wearables project, including target audience, positioning, messaging, pricing input and launch plan • Define how wearable data becomes user value in Ultiself and translate it into clear marketing messages • Launch and scale acquisition for wearable owners through paid social, YouTube, creators, influencers, podcasts and communities • Develop partnerships and co-marketing with wearable brands and platforms, including integration listings, joint campaigns, bundles and affiliate deals • Own the Ultiself wearable launch across pre-orders, waitlist, D2C and marketplace channels such as Shopify and Amazon • Develop bundle offers and the device-to-subscription funnel • Work with the Product Owner on wearable-user onboarding, device-connection rate and retention-driving features • Conduct market and competitor research on the wearables ecosystem and share regular insights • Set and track KPIs including CAC, device-connection rate, subscription conversion, retention, partner-driven installs and revenue • Report results to the CEO weekly and adjust the plan based on data • Work directly with the CEO, Product Owner and marketing team as the in-house wearables market expert

🎯 Requirements

• 2+ years in consumer tech marketing, growth or product marketing • 1+ years working with wearables, connected devices or health-tech apps • Proven experience launching a consumer hardware / wearable product end-to-end (plan, pre-orders, assets, channels, results) • Good understanding of the wearables ecosystem and health metrics: sleep, HRV, recovery, activity, glucose • Hands-on performance marketing knowledge: Meta, TikTok, Google/YouTube; understanding of CAC, LTV, ROAS and subscription funnels • Partnership / business development experience with tech brands or platforms • Data-driven mindset: you make decisions on numbers, not opinions • Fluent English (C1+), strong written and verbal communication • Ability to work independently and own outcomes in a fast-paced environment • Experience at a wearable or health-tracking company, or at an app integrated with wearables • Experience with hardware + subscription models (device bundled with or upsold to a membership) • D2C / Amazon marketing experience • Network in the biohacking, longevity or quantified-self community (creators, podcasts, experts) • Experience with A/B testing, landing pages and habit-formation psychology

🏖️ Benefits

• Competitive compensation + performance bonus • Paid sick leave (5 days) • Paid vacation (20 days per year after the probationary period) • Flexible schedule with autonomy in planning your workweek (timely reporting required) • Professional growth opportunities within a fast-scaling company • Fully remote and collaborative work environment • Opportunity to shape a new direction of a global health and self-improvement platform from day one • Direct work with the CEO and high ownership of outcomes

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