Senior Account Manager – Placemaking B2C

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🕒 February 25

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Workman LLP

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501 - 1000 employees

Workman is the UK’s leading independent commercial property management and building consultancy specialist. We offer a service dedicated solely to the fundamentals of property management and building consultancy excluding other services normally associated with multi-disciplinary firms. We believe this specialist combination provides significant benefits for our clients.

📋 Description

• Develop and present integrated marketing and placemaking strategies aligned with client objectives. • Oversee campaign delivery across multiple channels, ensuring timelines, budgets, and scope are maintained. • Manage account financials, including forecasting, budgeting, supplier coordination, and cost control. • Prepare and lead client status meetings, quarterly reviews, and annual performance presentations. • Evaluate campaign effectiveness and produce insight-led reports that connect activity to KPIs. • Identify opportunities to expand account scope and drive organic growth across the portfolio

🎯 Requirements

• Bachelor's degree in Marketing, Communications, Business, or a related discipline, with at least five years' experience in account management within an agency environment (experience in destination marketing or placemaking is highly desirable). • Proven ability to manage complex accounts and engage confidently with senior stakeholders, including asset managers, property teams, and retail teams (building trust and delivering strategic value will be second nature to you). • Strong understanding of integrated marketing channels including digital, PR, content, events, and on-site activation (you'll be comfortable using performance data and metrics to evaluate success and guide decision-making). • Financial acumen is important (you'll have experience managing budgets, forecasting spend and managing profitability across accounts while ensuring high-quality delivery). • Exceptional communication skills are critical (you must be confident in preparing and delivering presentations, producing detailed reports, and articulating insights clearly to both clients and internal teams). • Strong organisational skills, attention to detail, and the ability to balance multiple projects simultaneously (as a natural leader, you'll foster collaboration, uphold high standards, and contribute positively to the wider team culture).

🏖️ Benefits

• Hybrid working for better balance – minimum three days in the office. • Study support. • Discretionary annual bonus and salary reviews. • Healthcare, life insurance and wellness support. • Lifestyle benefits to suit you: gym membership, cycle to work, buy and sell holiday to name just a few. • Social events throughout the year including a firm wide Christmas party! • Generous referral bonus.