Freelance Associate Media Director

🔥 7 minutes ago

🇺🇸 United States – Remote

⏰ Full Time

🔴 Lead

👔 Director

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22squared

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 1922

📣 Marketing

📱 Media

🤝 B2B

Marketing • Media • B2B

22squared is a century-old, independent advertising and media agency founded in Atlanta in 1922. The agency provides integrated, insight-driven media strategy, media planning and buying, creative and design, data & analytics, influencer and social services, and inclusion strategy to help brands drive measurable business impact. With in-house teams and a tailored tech stack, 22squared serves complex and consumer-facing clients at scale, delivering national reach with hyper-local targeting.

📋 Description

• Creates a positive working environment and fosters an overall team approach • Maintain an in-depth knowledge of the client's business, from both current and historical perspectives • Works collaboratively across departments (digital investment (social & programmatic media), integrated investment (CTV/OTT, linear, OOH, Print), client leadership, etc.) to develop the strategic design for innovative media plans • Fosters strong agency-vendor relations to develop comprehensive media plans that successfully accomplish client goals • Consistently bring new media and technology ideas to the team for application and brainstorming, while also helping ensure that the Atlanta office continues to feel connected to the larger media community • Maintains overall control of workflow and assigned team responsibilities within the group -- oversees the progress of all projects • Provides strategic analysis of plans to determine the impact and overall outcome across all measurable variables, including low-funnel actions/conversions, lift in measurable brand attributes, awareness, and advocacy • Stimulates team productivity and growth by allocation of assignments which combine to make productive and effective use of each person’s skills, as well as motivating their interests and challenging their minds

🎯 Requirements

• 8+ years of experience in a media planning capacity • Exposure and usage of research and measurement tools such as comScore, cross-tabulation software (MRI, Simmons, etc.), MediaTools, MediaOcean/MBOX/Spectra, competitive software (Kantar or Nielsen), Reach/Frequency estimators, etc. • Ability to operate at various “altitudes” to see the “big picture”, but also connected to day-to-day work • Effective time management and organizational skills, as well as strong attention to detail • Experience with multiple forms of media, including but not limited to: broadcast, print, digital, mobile, SEM, and paid social • High level of energy and enthusiasm to learn and grow themselves, as well as team members • High level of comfort presenting to senior clients and senior internal team members

🏖️ Benefits

• Equal Opportunity Employer