Creative Strategist – Ecommerce Performance Marketing

Job not on LinkedIn

🔥 50 minutes ago

🏄 California – Remote

🏄 California – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎨 Creative Strategist

👻 Ghost score 15%

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4AM Media

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2019

🛍️ eCommerce

📣 Marketing

👥 B2C

eCommerce • Marketing • B2C

4AM Media is a San Diego-based e-commerce company that builds, markets, and sells its own consumer product brands end-to-end. The company handles product development, brand identity (name, design, packaging, positioning), in-house content and creative, web and funnel development, fulfillment, and media buying — operating a proprietary Pipes e-commerce platform integrated with Shopify, Amazon, TikTok Shop and other marketplaces. 4AM focuses on consumer categories including health & wellness, cleaning, pet care, and grooming, runs large-scale paid media programs (using the Google Ads API internally) and emphasizes data-driven funnels, A/B testing, and lifecycle marketing. It builds and scales its own brands (20+ brands, ~100M clicks reported) and does not provide advertising services to external clients.

📋 Description

• Generate new direct-response angles from research, customer language, competitor work, and pattern recognition • Write landing pages, funnels, product detail pages, advertorials, video scripts, hooks, headlines, ad copy, email, and SMS • Research customer reviews, support tickets, surveys, competitor ad libraries, social comments, Reddit, and category trends • Use AI to synthesize research and increase creative throughput • Mock up landing pages, funnels, PDPs, quizzes, offer pages, upsells, and post-purchase flows • Create executable creative briefs covering angles, hooks, proof points, visual direction, calls to action, hypotheses, success criteria, and reference material • Build offers, funnels, landing pages, and ad creative briefs for new product launches • Reverse-engineer competitor funnels and translate findings into testable copy and creative briefs • Partner with media buyers on hypotheses, testing, creative deployment, and next steps • Monitor contribution margin, nMER, hook rate, hold rate, thumb stop, CTR, CPC, conversion rate, AOV, and new-customer percentage • Diagnose underperforming creative, document learnings, and ship iterations • Coordinate with product, supply chain, development, creative, media buying, the CEO, and remote teammates • Manage multiple concurrent angles, funnels, and tests across three DTC brands

🎯 Requirements

• 5+ years writing direct response copy for DTC ecommerce • Proven creative performance against $1M+/month in Meta or Google acquisition spend • Strong fluency in Meta Ads Manager and performance creative metrics including hook rate, hold rate, thumb stop, CTR, CPC, CPM, conversion rate, and AOV • Demonstrated research process across customer reviews, surveys, support data, competitor ad libraries, Amazon, TikTok Shop, Reddit, and AI-assisted synthesis • Working understanding of consumer psychology and its application through copy and visuals • Hands-on ability to prototype landing pages, funnels, PDPs, quizzes, offer pages, and upsells in Claude Design, Figma, Webflow, or similar • Active use of AI in the creative workflow, with a clear point of view on its strengths and limitations • Hyper-organized, with systems for tracking concurrent angles, funnels, and tests across three brands • Self-starter who can build in a startup environment without handholding • Strong written and verbal communication • Proactive remote operator who connects with in-office and remote teammates • Ability to write long-form sales pages, advertorials, video scripts, ad copy, hooks, email, and SMS • Ability to create functional prototypes with real copy for developers to build from • Ability to own the full creative strategy, research, prototyping, briefing, and performance loop

🏖️ Benefits

• Remote work • Real growth path into senior creative leadership, expanded brand coverage, or operator roles across the business

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