Senior Brand Marketing Manager

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RealTruck, Inc.

WebsiteLinkedInAll Job Openings

5001 - 10000 employees

🛍️ eCommerce

🛒 Retail

👥 B2C

eCommerce • Retail • B2C

RealTruck, Inc. is an e-commerce and retail company that designs, manufactures, and sells truck caps, bed covers, steps, and related accessories directly to consumers and through a network of over 800 dealers. They provide a 3D cap builder for custom configurations, produce products at a plant in Ohio, deliver via their own specialty fleet, and offer professional installation through certified local dealers. RealTruck serves both recreational and commercial truck markets and operates internationally.

📋 Description

• The Senior Brand Marketing Manager will help bring innovation to life across our portfolio through best-in-class new product launches. • Sitting on the Brand Marketing team, this position will play a critical role in shaping how new products show up in the market—ensuring launches are rooted in clear product storytelling, strong brand expression, and thoughtful go-to-market (GTM) strategy. • This role will partner closely with Product Management, Sales, Creative, Marketing Activation, Media, and eCommerce, acting as the connective tissue across teams. • This position will lead launch strategy, will orchestrate the marketing content process, and champion social-first, consumer-centric execution that drives impact across channels, including DTC and Amazon.

🎯 Requirements

• Bachelor’s degree in marketing, business, or a related field is required • 9+ years of progressive brand, product, or integrated marketing experience required • 3+ years leading multi-stakeholder initiatives or teams — either through direct people management or as the accountable lead driving cross-functional alignment and execution • A brand-led marketer who understands how to balance storytelling, strategy, and performance. • Experience translating complex products into clear, consumer-friendly narratives. • Strong understanding of social-first marketing and influencer-driven content ecosystems. • Familiarity with Amazon and eCommerce launch best practices • Proven ability to lead through influence and collaborate in matrixed organizations • Highly organized, strategic, and comfortable navigating ambiguity in fast-moving environments. • Experience in the automotive industry preferred.

🏖️ Benefits

• medical, dental, and vision coverage • company-paid life insurance and disability • 401(k) with company match (eligible the first of the month after you start) • wellbeing days and parental leave • educational reimbursement • referral bonuses • exclusive employee discounts on RealTruck products