Senior Digital Program Manager

Job not on LinkedIn

🔥 7 minutes ago

🇺🇸 United States – Remote

💵 $92.8k - $136.1k / year

⏰ Full Time

🟠 Senior

📋 Program Manager

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6sense

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2013

💼 Consulting

📦 Logistics

🤖 Artificial Intelligence

💰 $200M Series E on 2022-01

Consulting • Logistics • Artificial Intelligence

6sense is a company specializing in Revenue AI™ solutions, particularly for B2B marketing and sales. The company offers a platform that identifies potential buyers who are ready to purchase, crafts personalized messages to engage them, and automatically qualifies and books meetings. 6sense uses advanced AI to predict buying stages, enrich contact and account data, and uncover buyer intent. Their platform integrates with existing technology investments and supports operations like account intelligence, audience building, and orchestration workflows. 6sense aims to improve marketing efficiency, increase pipeline, and boost revenue growth by revealing hidden buying signals and providing relevant data insights.

📋 Description

• Build and operate the digital engagement engine for Customer Success • Own the strategy, roadmap, and calendar for CS digital programs across onboarding, adoption, value realization, renewal, and expansion • Design and launch segment-level programs and journeys aligned to customer segmentation, health scoring, and CS coverage models • Build business cases covering audiences, objectives, success metrics, content needs, and resources • Lead cross-functional digital initiatives with Marketing, Product, Support, Sales, and Enablement • Pilot and evaluate engagement channels including in-app, email, community, and webinars • Design and build automated Gainsight journeys with conditional logic, multi-step triggers, and data-driven audiences • Create, manage, and optimize email programs and in-app campaigns; maintain campaign hygiene and governance • Build and maintain audience segments, rules, and triggers; connect digital programs to CTAs and human-led plays • A/B test content, timing, and cadence; report results and iterate • Track engagement coverage across customers, segments, and lifecycle stages • Identify and quantify engagement gaps and convert them into prioritized programs and recommendations • Maintain program progress reporting and present findings and next steps to CS Leadership • Serve as primary Gainsight Lead for Customer Success, owning builds, data integrity, and platform health • Ensure Snowflake, Salesforce, and other connector data ingestion into Gainsight is usable • Document configurations, processes, and runbooks • Build and maintain dashboards and reports for CS Leadership • Track program performance, engagement, stage progression, product adoption, retention, and expansion influence • Provide data-backed recommendations on program effectiveness, coverage, and resourcing • Translate CS Leadership priorities and CS Ops workflows into Gainsight builds • Participate in CS Ops and Leadership syncs to gather requirements and surface dependency gaps • Enable CSMs to act on digital program outputs and communicate program changes • Deliver success milestones including prioritized backlogs, engagement baselines, dashboards, reports, live journeys, program roadmaps, and recurring gap-reporting cadences

🎯 Requirements

• 4–6+ years in Customer Success Operations, Digital/Scaled Customer Success, or lifecycle programs • 3–5 years of hands-on Gainsight Building or admin-level access • Experience designing, building, and managing Journey Orchestrator programs and email campaigns from strategy through measurement • Demonstrated program or project leadership and measurable outcomes • Strong understanding of the Gainsight data model, including MDA, relationships, connectors, and Rules Engine • Experience with Snowflake-to-Gainsight data ingestion, connector setup, MDA mapping, and pipeline troubleshooting • Proficiency with Salesforce integrations and Gainsight synchronization with SFDC, Snowflake, and other data providers • Experience using data to identify engagement gaps and turn them into prioritized programs • Working knowledge of customer lifecycle management, segmentation, and health scoring in a B2B SaaS environment • Ability to work independently, manage competing priorities, and deliver without oversight • Track record of fast execution, including building dashboards in a day and launching journeys in a week • Strong written and verbal communication, executive presence, and ability to document for technical and non-technical audiences • Gainsight Admin certification is nice to have • Experience with health scoring model design and maintenance is nice to have • Hands-on Pendo experience is nice to have • Experience with Claude, Microsoft Copilot, and Workato is nice to have • Experience with lifecycle marketing, in-app messaging, or digital customer success programs at scale is nice to have • Experience with Tableau or similar BI tools and familiarity with SQL are nice to have • Experience in a commercial or mid-market CS motion supporting a large, digitally served customer base is nice to have

🏖️ Benefits

• Bonus program or commission plan may be included • Stock options if approved by 6sense’s board • Generous health insurance coverage • Life insurance • Disability insurance • 401K employer matching program • Paid holidays • Self-care days • Paid time off (PTO) • Paid parental leave • Equipment and support for working and connecting with teams at home or in offices • Learning and development initiatives • LinkedIn Learning access • Quarterly wellness education sessions • Wellness days • ERG-hosted events