Lead Product Designer, Family Experience

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🇺🇸 United States – Remote

💵 $165k - $185k / year

⏰ Full Time

🟠 Senior

🎨 Product Designer (UI/UX)

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A Place for Mom

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 2000

🏪 Marketplace

👥 B2C

Marketplace • B2C

A Place for Mom is a U. S. -based senior care referral and marketplace that helps families find, compare, and arrange senior living and home care options, including assisted living, memory care, independent living, nursing homes, and home care providers. The company connects families with local senior living advisors, publishes guides, reviews and awards, and offers tools like cost calculators and personalized recommendations. Its service is free to families and is funded by participating senior living communities and home care providers.

📋 Description

• Own end-to-end product design for Consumer workstreams, from discovery and journey mapping through prototypes and production-ready design, including the unified family experience across APFM.com, AgingCare, Care Hub, advisor-connected workflows, and emerging AI-enabled channels. • Translate emotionally complex, information-heavy senior care decisions into intuitive workflows that help families move forward with confidence. • Partner with Product, Engineering, Research, Marketing, Analytics, Operations, Sales, and business leaders to define problem framing, success criteria, tradeoffs, and release scope. • Design for trust, clarity, accessibility, speed, and usability across moments where families need accurate information and confident next steps. • Use research, analytics, care-seeker conversations, marketing insights, funnel data, frontline team input, product data, and business context to guide design decisions. • Identify high-leverage opportunities where better consumer experiences can improve family outcomes, provider outcomes, and business performance. • Communicate design rationale clearly to product teams, engineering partners, marketing partners, operational stakeholders, and senior leaders. • Help teams understand not only what should ship, but why it matters. • Apply and extend shared APFM patterns so consumer product surfaces feel coherent across channels and touchpoints. • Mentor and raise the bar for other designers through critique, pattern quality, and strong product storytelling, without requiring people-management responsibility. • Share what you are learning with Product, Engineering, Research, Marketing, Analytics, Operations, Sales, and design partners so the team gets better together.

🎯 Requirements

• 7+ years of product design experience on complex consumer web, marketplace, healthcare, search, lead-generation, ecommerce, SaaS, CRM, internal-tool, or operations-facing products. • Strong portfolio showing end-to-end ownership from ambiguous problem framing through shipped product, including work that influenced product strategy or raised the quality bar across multiple workstreams. • Excellent interaction design, systems thinking, information architecture, UX writing judgment, and product judgment. • Demonstrated curiosity and hands-on experimentation with AI tools in the design or product development process. • Ability to explain not just what you designed, but how you used evidence, tools, prototypes, constraints, and judgment to make better decisions. • Experience working in fast-moving, ambiguous environments where ownership, pragmatism, and cross-functional trust matter. • Strong Figma skills and the ability to communicate design intent through flows, prototypes, specs, and crisp design storytelling. • Comfort partnering deeply with Product Managers, Engineers, Researchers, Marketing, Analytics, operational stakeholders, Sales, and senior leaders to align teams around clear design direction.

🏖️ Benefits

• 401(k) plus match • Dental insurance • Health insurance • Vision Insurance • Paid Time Off