Product Owner – Marketing

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Logo of AAPC

AAPC

51 - 200 employees

Founded 1988

⚕️ Healthcare Insurance

📚 Education

📋 Compliance

Healthcare Insurance • Education • Compliance

AAPC is the world's largest training and credentialing organization for the business of healthcare, with members worldwide working in medical coding, billing, auditing, compliance, clinical documentation improvement, revenue cycle management, and practice management. It provides a range of career training, continuing education, and networking opportunities for industry professionals to enhance their skills and advance their careers. AAPC offers courses to prepare for various respected coding certifications, thus supporting individuals in building successful careers in healthcare management and compliance.

📋 Description

• Run the day to day - lead agile rituals for marketing engineering workstreams (planning, backlog refinement, reviews/retros) across a global team. • Own, groom, and prioritize backlog for Marketing Engineering initiatives aligned to the Marketing PM’s roadmap. • Write detailed user stories, tasks, and acceptance criteria that accurately reflect business goals and user needs. • Partner with developers, stakeholders, UX/UI designers, Product, and content strategists to deliver initiatives end-to-end. • Support feature and content delivery for aapc.com, including templates, landing pages, navigation updates, conversion improvements, and technical SEO needs. • Act as the primary day-to-day liaison between Marketing Engineering and stakeholders in Marketing, the larger Product organization, Content, Design, and Engineering groups. • Help maintain strong agile/product hygiene (clear definitions of done/ready, healthy backlog, visible progress).

🎯 Requirements

• 5+ years experience as a Product Owner, Digital Project Manager, or similar delivery-focused role and comfort with technical product ownership • Demonstrated experience working within the software development lifecycle delivering digital experiences and running teams within agile framework • Savy with common delivery tools, including Jira/Confluence, Figma • Strong ability to translate goals into structured requirements, user stories, and acceptance criteria. • Excellent communication and stakeholder coordination skills. • Strong attention to detail and commitment to high-quality delivery. • Bonus points for experience running marketing sites, growth funnels and e-commerce chops, supporting CMS-driven marketing websites and/or martech ecosystems.

🏖️ Benefits

• Comprehensive benefits package including medical, dental and vision insurance • Health Savings Account • Generous PTO and Holiday Pay • 401(k) retirement plan

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