AB Tasty
201 - 500 employees
Founded 2009
☁️ SaaS
🤝 B2B
💰 $40M Series C on 2020-08
SaaS • B2B
AB Tasty is a SaaS company that provides web experimentation, A/B testing, personalization, and conversion-rate optimization tools for marketers and product teams. Founded in 2009, it offers a platform and analytics to help businesses test, measure, and personalize digital experiences across websites and apps, serving global B2B customers with a focus on driving customer experience and revenue growth.
VP Sales – North America
🕒 April 17
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AB Tasty
201 - 500 employees
Founded 2009
☁️ SaaS
🤝 B2B
💰 $40M Series C on 2020-08
SaaS • B2B
AB Tasty is a SaaS company that provides web experimentation, A/B testing, personalization, and conversion-rate optimization tools for marketers and product teams. Founded in 2009, it offers a platform and analytics to help businesses test, measure, and personalize digital experiences across websites and apps, serving global B2B customers with a focus on driving customer experience and revenue growth.
📋 Description
• Own the full North American commercial organization - accountable for a $40M revenue portfolio and a 15% growth target. • Conduct a full audit of the existing sales organization, pipeline health, and coverage model across both legacy AB Tasty and VWO teams. • Establish a unified North American go-to-market motion. • Build direct relationships with the top 20 strategic enterprise accounts. • Deliver a multi-product sales playbook that positions AB Tasty as a marketing suite. • Drive brand presence at industry events and in key enterprise conversations.
🎯 Requirements
• 15+ years of B2B SaaS sales leadership • Minimum of 5 years at VP level, carrying direct P&L accountability for revenue of $40M+ • Leading organizations of 30+ across multiple functions and geographies • Post-merger or organizational integration experience • Enterprise sales expertise • Competitive market experience • Executive-level commercial governance • Cross-functional and cross-cultural leadership • Strategic builder.
🏖️ Benefits
• Executive mandate: Full ownership of North America - this is a seat at the table, not a middle-management position. • Market timing: The AB Tasty / VWO merger creates a rare window to redefine the competitive landscape in MarTech. • Global platform: A truly international organization across 8 countries, with the resources and ambition to match.
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