Performance Marketing Manager, Paid

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🕒 June 4

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Abacum

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2020

🤝 B2B

💸 Finance

💳 Fintech

B2B • Finance • Fintech

Abacum is a financial planning and analysis platform that empowers finance teams to drive business performance through impactful budgeting, forecasting, and reporting. With a focus on enabling CFOs and finance teams to make data-driven decisions efficiently, Abacum offers tools for collaborative planning, scenario analysis, and real-time insights into financial performance. By integrating seamlessly with existing systems, Abacum helps organizations save time and enhance their financial decision-making processes.

📋 Description

• The paid pipeline number and the full paid budget. You optimize channel allocation week to week based on cost per opportunity and downstream conversion, not impressions. • Hands-on Google Ads and LinkedIn Ads: account structure, audiences, creative needs, bidding, and optimization. You can walk through setting up a campaign from scratch because you do it. • New paid-channel experiments, with clear read-outs on what to scale and what to cut. • Tracking and attribution hygiene, working with the team on server-side tracking (Stape), product analytics (PostHog), and lead routing (Default), so the paid number you report is one we trust. • Creative and landing-page collaboration with design and PMM, since the ad is only half the conversion. • Regular ad creative refreshes • Weekly paid reporting that ladders into the demand dashboard.

🎯 Requirements

• A few years of hands-on in paid media, ideally agency-side on B2B SaaS accounts, ready to own a budget in-house, or in-house paid at a growth-stage SaaS company. • Deep, current Google Ads and LinkedIn Ads execution. Strategy is fine; we're hiring for the hands. • You've managed $1M+ in annual paid spend and made it produce pipeline. • Strong analytics. You make spend decisions from conversion data and you understand B2B attribution well enough to know when a number is lying to you. • Fast and scrappy. You test, read, and reallocate without waiting for permission on every move. • *Nice to have:* B2B, fintech, or office-of-the-CFO audience experience; curiosity about paid placement on AI-answer surfaces; experience standing up a brand-new paid channel.

🏖️ Benefits

• Competitive compensation including equity package • Competitive vacation policy • Medical Insurance • L&D budget • Access to Meditopia (wellbeing platform) • Language courses (English / Spanish)