Director, Product Marketing – Gym Segment

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ABC Fitness

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

☁️ SaaS

⚕️ Healthcare Insurance

🧘 Wellness

SaaS • Healthcare Insurance • Wellness

ABC Fitness is a leading tech provider specializing in software solutions for gym and fitness businesses worldwide. With a suite of platforms including gym management, member management, and personal training solutions, ABC Fitness empowers businesses of all sizes to optimize operations, engage members, and drive growth. Their solutions are designed to cater to a wide range of fitness business models, from large gyms to boutique studios and personal trainers, ensuring they meet the unique needs of their users.

📋 Description

• Own Ignite’s Positioning and Message Architecture • Develop segment- and persona-based messaging for SMB and MML buyers and customers, and ensure that messaging is actually used—not just documented. • Translate product complexity into differentiated value propositions that Sales can use, prospects can understand, and customers find credible. • Build and lead a tiered launch process that allows Ignite to move fast on minor releases and bring full organizational readiness to high-impact ones. • Establish a customer communications rhythm tied to roadmap milestones and customer needs, including product updates, adoption content, and best-practice education. • Develop and maintain a competitive intelligence capability that is systematic, not reactive. • Bring customer, market, and competitive context into roadmap discussions with enough rigor and specificity to influence prioritization. • Lead the Ignite PMM Team as a player-coach: set a high standard for the quality of thinking and output.

🎯 Requirements

• 12+ years of B2B SaaS product marketing experience, with meaningful ownership of positioning and go-to-market strategy for complex products or multi-audience platforms. • Demonstrated ability to build positioning from the ground up—not just refresh or extend existing narratives, but construct the foundational market logic that everything else flows from. • Experience in SLG environments where Sales is a primary GTM motion and PMM’s relationship with Sales and CS is a critical success factor. • A track record of building credible, influential relationships with Product leadership—not just alignment, but genuine strategic partnership. • Strong competitive intelligence instincts: ability to synthesize market signals into actionable positioning and enablement, not just produce competitive teardowns. • People leadership experience with a clear point of view on what excellent PMM looks like and the coaching ability to bring a team toward it. • High standards for written communication and executive storytelling; able to simplify complex product concepts into narratives that actually move people. • Fluency with AI as a thinking and research accelerator—not just a content production tool. • Ability to use AI to pressure-test positioning, synthesize market signals, and move faster without sacrificing quality of thought. • Analytical mindset: comfortable with GTM performance data, customer insight, and win-loss analysis, and able to use that information to make better strategic decisions. • Ability to operate as both a strategic leader and a hands-on builder in an environment that requires both at the same time.

🏖️ Benefits

• Purpose led company with a Values focused culture – Best Life, One Team, Growth Mindset • Time Off – with our open PTO policy, we offer flexibility in how and when you take PTO! • Days of Disconnect – once a quarter, we take a collective breather and enjoy a day off together around the globe. #oneteam • Parental & Pawternity Leave – we offer leave for when your family grows by two feet or four paws! • Best Life Perk – we are committed to meeting you wherever you are in your fitness journey with a quarterly reimbursement • Medical/Dental/Vision coverage • EAP – we get you help when you need it. Period. • Premium Calm App – enjoy tranquility with a Calm App subscription for you and up to 4 dependents over the age of 16 • And more! – so many benefits we couldn’t even fit them all here!