Director of Product Marketing

Job not on LinkedIn

🔥 0 minutes ago

🇺🇸 United States – Remote

⏰ Full Time

🔴 Lead

🎯 Chief Marketing Officer (CMO)

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

Apply Now

Find Similar Remote Jobs

Set Up Email Alert For New Jobs

📊 Check your resume score for this job

Improve your chances of getting an interview by checking your resume score before you apply.

Upload Resume

Vumedi

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2008

📚 Education

☁️ SaaS

📱 Media

Education • SaaS • Media

Vumedi is a video education platform for clinicians that provides on-demand and live specialty-focused medical content to support continuing medical education and clinical decision-making. The platform hosts tens of thousands of videos from thousands of expert educators and partners with leading hospitals, academic institutions, and life sciences companies to deliver timely lectures, peer-to-peer case reviews, and clinical updates across dozens of specialties. Vumedi offers mobile apps and enterprise partnerships to help clinicians access expert guidance, improve practice, and stay current on breakthroughs and clinical trials.

📋 Description

• Take full ownership of product marketing strategies for our range of commercial products and solutions aimed at pharmaceutical and medical device companies. • Lead the development and packaging of advertising and sponsorship products, ensuring they meet market needs and are positioned for success. • Codify and simplify packaging to set up Vumedi for scale as the company grows sales team and customer success professionals. • Lead, manage and develop the product marketing team, setting clear priorities and holding the team accountable to outcomes. • Strategically position our products in the market and develop competitive pricing strategies to maximize revenue and market share. • Keep abreast of industry trends, competitor activities, and market needs, using insights to inform product marketing strategies. • Define tailored strategies for different customer segments as Vumedi expands to all of medicine. • Work closely with product management, sales, and marketing teams to ensure alignment on product marketing initiatives and goals. • Work closely with sales on complex opportunities and account strategies. • Engage with customers and leverage feedback to refine product offerings and marketing approaches. • Own and update Vumedi’s customer journey from new prospects to multi-year repeat customers. • Ensure that all product marketing efforts align with the company's brand and messaging guidelines. • Act as the internal expert of customer personas, becoming the ‘voice of the customer’ within Vumedi. • Define and track key performance metrics to evaluate the effectiveness of product marketing strategies. • Build out and maintain the internal and externals materials and process documents related to the products that you oversee.

🎯 Requirements

• 7-10 years of experience in product marketing or equivalent, preferably within the pharmaceutical or medical device industry. • Proven track record of successfully developing, launching, and managing successful digital marketing solutions targeting pharmaceutical companies and/or their media-buying agencies. • Strong understanding of the commercial product landscape in the pharmaceutical and medical device sectors. • Have an understanding of the pharma brand lifecycle from pre-launch to post-LOE. • Experience with products that must go through pharma client medical legal review approval cycles • Ability to manage various deliverables among many stakeholder groups in different time zones • Strong analytical, communication, and presentation skills. • Display proficiency and confidence in managing relationships to drive collaboration • Excellent teamwork skills and ability to influence others and quickly establish trust, credibility and rapport • Able to demonstrate innovation, successfully tackling challenges in new and creative ways in often-stressful, deadline-intensive environments • Expertise in Microsoft Office or Google Suite products, familiarity with program management tools, such as Smartsheet, Project, and Jira • Experience working within a Marketing team • BA or BS in marketing, business management, operations management or related field

🏖️ Benefits

• Health insurance • Retirement plans • Paid time off • Flexible work arrangements • Professional development