Director of Product Marketing

🔥 0 minutes ago

🇺🇸 United States – Remote

💵 $112.2k - $208.4k / year

⏰ Full Time

🔴 Lead

🎁 Product Marketing

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Nielsen

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 1923

📱 Media

💰 Post-IPO Debt on 2023-02

Media • Data Analytics • Marketing

Nielsen is a global measurement and data analytics company that provides audience measurement and media metrics solutions across various platforms. They offer cross-media measurement services spanning TV, digital, streaming, and audio for more precise media planning and marketing optimization. Nielsen's flagship product, Nielsen ONE, integrates these services to deliver a comprehensive view of audience habits and preferences. Additionally, they offer insights and tools for understanding consumer behavior and optimizing marketing strategies, backed by a robust data infrastructure including big data and panel methodologies. Nielsen also champions diversity and inclusion, emphasizing a culture supported by a diverse workforce and numerous business resource groups.

📋 Description

• Lead global go-to-market strategy, positioning, and commercialization across Gracenote’s portfolio • Partner with Product Management to shape roadmaps with market insight and customer feedback • Collaborate closely with Sales and Customer Success to accelerate new product adoption • Build and continuously refine core PMM foundations • Assess current team strengths and implement a clear operating model • Provide hands-on coaching and feedback to existing PMMs • Lead GTM planning and execution for new products and features

🎯 Requirements

• 8–10+ years in B2B product marketing • 3–5 years in a leadership role building or reshaping a PMM function or team • Demonstrated success coaching and developing PMMs • Experience defining PMM charters, processes, and frameworks • Strong background in data, SaaS, ad tech, media, streaming • Proven ability to influence senior stakeholders

🏖️ Benefits

• Comprehensive health and wellness plans • 401(k) with a Nielsen company match • Generous paid time off • Company-provided vehicle and/or discretionary incentive/bonus eligibility