Director of Product Marketing

🕒 July 10

🇺🇸 United States – Remote

💵 $112.2k - $208.4k / year

⏰ Full Time

🔴 Lead

🎁 Product Marketing

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

👻 Ghost score 16%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Nielsen

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 1923

📱 Media

📣 Marketing

💰 Post-IPO Debt on 2023-02

Media • Data Analytics • Marketing

Nielsen is a global measurement and data analytics company that provides audience measurement and media metrics solutions across various platforms. They offer cross-media measurement services spanning TV, digital, streaming, and audio for more precise media planning and marketing optimization. Nielsen's flagship product, Nielsen ONE, integrates these services to deliver a comprehensive view of audience habits and preferences. Additionally, they offer insights and tools for understanding consumer behavior and optimizing marketing strategies, backed by a robust data infrastructure including big data and panel methodologies. Nielsen also champions diversity and inclusion, emphasizing a culture supported by a diverse workforce and numerous business resource groups.

📋 Description

• Lead global go-to-market strategy, positioning, and commercialization across Gracenote’s portfolio • Partner with Product Management to shape roadmaps • Collaborate closely with Sales and Customer Success • Define and own the PMM team charter • Build and refine core PMM foundations • Assess current team strengths and gaps • Provide hands-on coaching and feedback to existing PMMs • Create rituals and processes that elevate PMM • Lead GTM planning and execution for new products • Implement measurement for PMM

🎯 Requirements

• 8–10+ years in B2B product marketing • At least 3–5 years in a leadership role • Demonstrated success coaching and developing PMMs • Experience defining PMM charters, processes, and frameworks • Strong background in data, SaaS, ad tech, media, streaming or related domains • Familiarity with entertainment data, CTV/streaming, or contextual advertising is a plus • Proven ability to influence senior stakeholders • Excellent communication skills • Comfortable operating in a matrixed, global environment

🏖️ Benefits

• Comprehensive health and wellness plans • 401(k) with a Nielsen company match • Generous paid time off • Company-provided vehicle and/or discretionary incentive/bonus eligibility