Director of Audience Development

Job not on LinkedIn

🔥 36 minutes ago

🍂 Massachusetts – Remote

🍂 Massachusetts – Remote

💵 $90k - $104k / year

⏰ Full Time

🔴 Lead

👔 Director

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Accelerate

WebsiteLinkedInAll Job Openings

2 - 10 employees

📚 Education

🤝 Non-profit

Education • Non-profit

Accelerate is an organization that helps education leaders across the United States build tools, fund and scale evidence-based instructional strategies, and guide rigorous research to improve student outcomes. Through competitive grant programs and partnerships with research institutions and state leaders, Accelerate identifies cost-effective interventions (like high-dosage tutoring and personalized learning), promotes adoption of proven models, and supports state-level implementation and scaling. Its partners have leveraged over $430 million in federal and state public funding, its grantees have provided individualized instruction to over 500,000 students since 2022, and it has launched 30+ randomized controlled trials and additional rigorous studies to inform policy and practice.

📋 Description

• Define and lead our approach to audience growth across platforms, with a focus on TikTok, Instagram, and emerging channels. • Identify high-potential audience niches and develop strategies to reach and engage them. • Build a repeatable model for testing, learning, and scaling audience growth initiatives. • Launch and manage niche social media accounts designed to build and retain audience. • Partner with contract creators, editors, and designers to produce platform-native content; develop and manage an ongoing network of freelance collaborators. • Test content formats and engagement strategies; be hands-on in-account, especially at launch. • Evaluate how and when impact messaging can be integrated without compromising audience trust or growth. • Partner with the Impact team to test and refine messaging based on real-time audience response. • Work with the Digital Strategy and Impact teams to translate audience insights into partner-facing learning opportunities. • Serve as a cross-functional resource across teams, improving our collective understanding of what resonates with audiences and why. • Define success metrics, analyze performance data, and share insights regularly with internal stakeholders. • Stay current on platform trends, creator dynamics, and shifts in audience behavior; identify opportunities to expand the model if the pilot is successful.

🎯 Requirements

• 5+ years experience with key responsibilities: We’re looking for someone who has at least 5 years of experience growing nascent social media audiences. We define experience broadly. Candidates with backgrounds in audience development, digital media, content strategy, or related fields are encouraged to apply — as are those whose path doesn't fit neatly into those categories but who can demonstrate they've built audiences people actually care about. Equivalent demonstrated experience is weighted equally to credentialed background. • Commitment to social change. Accelerate Change is a mission-driven workplace focused on civic engagement with BIPOC and low-income communities. You have a demonstrated commitment to this work and you’d like to be part of a team of people who do, too. • Growth-focused social audience scaling: Proven ability to grow and engage audiences on TikTok, Instagram, YouTube, or similar platforms — not just manage existing ones. • Platform-native content insight: Strong instincts for platform-native content: you know why something works, not just that it does. • Strong internal and external collaboration: Experience working with creators, freelancers, or distributed content teams. • Strategic & hands-on: Ability to operate both strategically and tactically — comfortable building accounts yourself, especially at launch. • Data-driven decision-making: Strong analytical skills: can translate performance data into clear insights and decisions. • Cross-functional collaboration: Experience working cross-functionally and influencing without direct authority. • Flexibility: Ability and willingness to experiment and pivot based on organizational and network needs and experimental success and failures.

🏖️ Benefits

• $90,000-$104,000 salary range, with exact salary depending on experience and new staff rarely starting at the top of the range. • Flexibility for work and life: Unlike a lot of places, we actually believe that people should only work 40 hours each week, except for occasional sprints that require more time in a week. We also trust everyone to make a schedule that works for them, as long as you’re able to join all necessary meetings. Want to work more one day and less the next? Fine by us. Work better in the middle of the night than during the afternoon? Go for it. Need to shift your hours to be able to pick up your kid from school? All good. • Health care at the beginning of your employment with individual premiums fully covered and cost-share for dependents. Vision and dental plans are available at-cost to the individual. • 15 paid vacation days, 6 paid holidays, 3 paid floating holidays each year and 7.5 paid sick days each year • Professional development funds, with renewal of funds each fiscal year • Cell phone and internet reimbursement (or co-working reimbursement): We acknowledge that working from home requires using your own internet and phone for work purposes so we offer a set reimbursement amount for cell phone and internet usage. If working from home isn’t for you, we also have the option for folks to rent a co-working space and get reimbursed for their monthly costs. • Need-based educational loan assistance after 3 months • 401K contributions and matching program available at the beginning of your employment • Annual office closure during the last week in December