Associate Director, Paid Search

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🔥 4 minutes ago

🏈 Ohio – Remote

🏈 Ohio – Remote

💵 $108k - $118k / year

⏰ Full Time

🟠 Senior

📈 Performance Marketing

👻 Ghost score 14%

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Accelerated Digital Media

WebsiteLinkedInAll Job Openings

11 - 50 employees

🏥 Healthcare

💼 Consulting

📣 Marketing

Healthcare • Consulting • Marketing

Accelerated Digital Media is an award-winning performance marketing agency specializing in eCommerce and healthcare. The company focuses on driving client success through tailored strategies and expertise in digital advertising channels, including Google AdWords, Facebook Advertising, SEO, and social media marketing. With a commitment to integrity, collaboration, and a dedicated work ethic, ADM positions itself as a key partner for businesses looking to grow.

📋 Description

• Develop and communicate the overall SEM strategy, including goals and objectives • Collaborate with clients and senior management to align SEM efforts with broader marketing and business objectives • Stay updated on industry trends, algorithm changes, and emerging technologies • Develop testing roadmaps and ensure continuous evolution of clients' paid search programs • Develop comprehensive Quarterly Business Reports (QBRs) • Lead and mentor Leads, Senior Paid Search Strategists, and Paid Search Strategists • Set performance objectives and provide team guidance • Oversee campaign planning, execution, and optimization • Build and maintain strong client relationships • Understand client business goals, target audiences, and competitive landscapes • Present strategic recommendations, campaign performance insights, and progress reports to clients • Develop SEM strategies covering budget allocation, keyword targeting, and campaign structure • Oversee ad copy and conversion-optimized landing pages • Implement advanced bidding and targeting strategies • Monitor campaign performance using analytics tools and data sources • Analyze data to identify optimization opportunities • Implement A/B testing, ad group restructuring, and other advanced optimization techniques • Manage SEM campaign budgets and recommend adjustments • Perform other duties as assigned

🎯 Requirements

• Bachelor's degree in Marketing, Advertising, Business, or related field • Extensive experience (typically 7+ years) in SEM and digital marketing • Proven track record of successfully managing large-scale SEM campaigns • Strong leadership and team management skills • Exceptional analytical skills and proficiency in data analysis tools • Excellent communication and presentation skills • In-depth knowledge of search engine advertising platforms (e.g., Google Ads, Bing Ads) and emerging trends • Experience working with a diverse range of clients and industries • Must be located in the USA • Cannot require employer sponsorship or takeover of sponsorship of an employment Visa

🏖️ Benefits

• Generous paid time off • Healthcare coverage • 401(k) & Retirement Savings • Flexible Scheduling • Remote-First Culture • Professional Development • Employee Referral Program • Additional perks designed to help you stay healthy, productive, and fulfilled both at work and at home

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