Senior Manager, Performance Marketing

🔥 0 minutes ago

🇺🇸 United States – Remote

💵 $134k - $162k / year

⏰ Full Time

🟠 Senior

📈 Performance Marketing

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Housecall Pro

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2013

💼 Consulting

📦 Logistics

📣 Marketing

Consulting • Logistics • Marketing

Housecall Pro is a business management software for home service professionals, providing tools for scheduling, dispatching, invoicing, payment collection, and more. It is designed to improve efficiency and profitability for companies in industries such as HVAC, plumbing, electrical, and other home service sectors. The software includes features like QuickBooks integration, enhanced reporting, customer management, and mobile accessibility, and is trusted by thousands of businesses to automate and streamline their operations.

📋 Description

• Lead a team of performance marketers across paid media and acquisition channels, setting priorities, performance expectations, and team goals • Own and execute end-to-end performance marketing strategy across paid social, creator and influencer marketing, direct mail, affiliate, and emerging acquisition channels • Manage and optimize a $20M+ annual media budget to drive scalable customer acquisition, revenue growth, and efficient return on investment • Analyze full-funnel performance and translate channel, customer, and financial data into strategies improving customer acquisition cost, lifetime value, conversion, and incrementality • Identify, test, and scale new marketing channels and acquisition strategies that create net-new demand and expand growth opportunities • Partner with Creative on customer insights, performance data, creative testing, briefs, and campaign execution • Collaborate with Lifecycle Marketing, Analytics, Finance, Product, and other cross-functional partners to strengthen the full-funnel acquisition engine • Design and execute structured experimentation across creative, audiences, offers, targeting, landing pages, and channel tactics • Own reporting, performance forecasting, and investment recommendations, communicating results, risks, and opportunities to senior leadership • Manage agency, vendor, platform, and partner relationships while identifying emerging tools, capabilities, and approaches that improve performance

🎯 Requirements

• 7+ years of experience in digital or performance marketing • 2+ years leading, coaching, or developing marketing professionals • Experience managing material marketing budgets across multiple channels, programs, product lines, markets, or audiences • Ability to allocate investment and optimize performance across a complex portfolio • Strong expertise in paid social advertising platforms and performance marketing tools, including Meta Ads Manager, TikTok Ads Manager, Google Analytics, Looker, and Tableau • Strong analytical fluency across full-funnel marketing metrics, including customer acquisition cost, lifetime value, attribution, testing, and forecasting • Bachelor’s degree in Marketing, Business, or a related field, or equivalent work experience • Proven experience driving team efficiency or output quality through the strategic use of AI tools and automation • Strong strategic judgment and ability to balance long-term growth opportunities with near-term performance and efficiency • Bias for action, experimentation, and continuous optimization • Excellent communication and cross-functional collaboration skills • Curiosity about emerging customer acquisition strategies, technologies, platforms, and consumer behaviors • Comfort making decisions, establishing priorities, and creating clarity in a fast-paced and ambiguous environment • Ability to connect customer insights, creative strategy, channel performance, and business outcomes • Multi-dimensional background with breadth of cross-functional interests or depth of specialized mastery • Personal resilience to learn from scratch and thrive in ambiguity

🏖️ Benefits

• Medical, dental, vision, life, and disability insurance • 401(k) • Paid holidays • Flexible, take-it-as-you-need-it paid time off • Equity in a rapidly growing startup backed by top-tier VCs • Monthly tech reimbursements • Employee assistance program • Flexible time off • Paid parental leave • Other company benefits

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