Demand Generation Specialist

🔥 0 minutes ago

🇺🇸 United States – Remote

💵 $65k - $75k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

📈 Performance Marketing

👻 Ghost score 0%

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Tessitura

WebsiteLinkedInAll Job Openings

201 - 500 employees

☁️ SaaS

📣 Marketing

SaaS • Marketing • Arts

Tessitura is a comprehensive system designed to support arts and cultural organizations. It offers a unified platform that integrates tools for CRM, ticketing and admissions, fundraising, memberships, marketing, and education programs. Tessitura aims to streamline operations and enhance business insights for arts organizations, driving innovation and success. The company provides solutions tailored for museums, theaters, performing arts centers, and more, helping them manage audience development and digital strategies efficiently. Tessitura also emphasizes diversity, equity, accessibility, and inclusion within its operations, promoting a collaborative and inclusive workplace environment.

📋 Description

• Own and manage the demand generation calendar • Execute demand generation campaigns and activities, keeping timelines, owners, and dependencies on track • Coordinate with Marketing, Sales, Product Marketing, Brand, and Partners • Translate priorities into campaign plans, briefs, and deliverables • Maintain campaign documentation, naming conventions, and repeatable processes • Create and deliver persona-based communications across marketing channels • Adapt messaging by persona, segment, and buying-journey stage • Support personalized outreach to target accounts using ABM approaches • Review campaign data and marketing analytics across channels, campaigns, and audiences • Recommend where to invest, adjust, or stop campaign activity • Report on engagement, lead quality, pipeline contribution, and cost efficiency • Work with Revenue Operations on tracking, attribution, and reporting accuracy • Build, test, and deploy new-logo email campaigns and nurture programs • Manage target lists, segmentation, audience selection, and suppression • Apply email best practices including A/B testing, deliverability, and compliance • Route qualified leads to appropriate sales representatives • Plan, launch, and manage Google Ads and LinkedIn Ads campaigns • Manage paid media budgets, bids, targeting, keywords, audiences, and creative • Test and optimize ad copy, creative, and landing-page experiences • Contribute to Growth organization goals and company DEAI initiatives • Build relationships across Sales, Marketing, Solutions, Partnerships, and Revenue Operations • Stay current with B2B demand generation, paid media, email marketing, and AI-driven discovery trends

🎯 Requirements

• 3–5 years of experience in B2B demand generation, digital marketing, or campaign marketing roles • Hands-on experience building and deploying email campaigns in Marketing Cloud • Hands-on experience managing paid advertising campaigns, including Google Ads and LinkedIn Ads • Strong analytical skills and ability to interpret marketing data into clear recommendations • Experience creating or delivering persona-based messaging and communications • Excellent project management skills and ability to manage multiple campaigns and deadlines • Strong written communication skills and attention to detail • Familiarity with CRM and marketing automation tools • Comfort working with Sales and Revenue Operations • Active use of AI tools to improve performance, insight, and efficiency • Experience in B2B SaaS or enterprise software is nice to have • Familiarity with ABM approaches is nice to have • Experience with CRM platforms is nice to have • Passion for arts, culture, or mission-driven organizations is nice to have • Legal authorization to work in the U.S.

🏖️ Benefits

• Medical, dental, and vision plans • Life and AD&D insurance • Disability insurance • Employee assistance programs • 401(k) retirement plan with employer match • Generous paid time off, including vacation and sick leave • 12 weeks of paid parental leave • 7-week sabbatical after seven years of service • Recharge week between Christmas and New Year’s • Fully remote team benefits, with adjustments as required by local laws • Work-from-home arrangement

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