Paid Media Strategist

Job not on LinkedIn

🔥 12 hours ago

🇺🇸 United States – Remote

💵 $65k - $80k / year

⏰ Full Time

🟢 Junior

🟡 Mid-level

📈 Performance Marketing

🚫👨‍🎓 No degree required

👻 Ghost score 14%

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Logo of Accelerated Digital Media

Accelerated Digital Media

11 - 50 employees

🏥 Healthcare

💼 Consulting

📣 Marketing

Healthcare • Consulting • Marketing

Accelerated Digital Media is an award-winning performance marketing agency specializing in eCommerce and healthcare. The company focuses on driving client success through tailored strategies and expertise in digital advertising channels, including Google AdWords, Facebook Advertising, SEO, and social media marketing. With a commitment to integrity, collaboration, and a dedicated work ethic, ADM positions itself as a key partner for businesses looking to grow.

📋 Description

• Develop and execute advanced paid media strategies across Google Ads, Microsoft Ads, and social platforms • Lead quarterly or monthly planning sessions and present strategic roadmaps aligned with client objectives and KPIs • Identify opportunities to improve campaign performance • Measure and report campaign performance, including lead trends/revenue, budget allocation, search-term quality, and relevant metrics • Create action-oriented monthly client reports with performance insights and recommendations • Collaborate with immediate and cross-departmental teams on client marketing strategies • Translate client business priorities into qualified leads and/or sales strategies • Conduct competitor and audience analysis to inform campaigns and identify market opportunities and trends • Perform keyword research and analyze creative assets • Lead client calls and facilitate strategy discussions using accessible presentations of complex data • Maintain regular client communication and proactively address concerns • Stay current on digital marketing trends, algorithm shifts, industry updates, and platform changes • Implement personalized strategies across paid media platforms to maximize efficiency and ROI • Develop and execute A/B testing strategies using advanced bidding and audience targeting • Manage and optimize paid media budgets across channels and keywords using test-and-learn methods • Oversee end-to-end implementation of paid media campaigns across multiple platforms • Participate in team meetings and contribute to the agency knowledge base • Meet client, team, and company targets and report performance metrics • Perform other duties as assigned

🎯 Requirements

• Minimum 2 years of paid search experience in Google Ads, Bing Ads • Experience at a digital marketing agency with client-facing experience • Experience in Google Shopping and Paid Social (LinkedIn and Meta ads) • Experience in Google Analytics and Looker Studio • Critical thinking, problem-solving, and troubleshooting skills • Strong verbal and written communication skills for client-facing interactions • Organizational skills and ability to manage and prioritize multiple projects • Customer service experience managing client relationships or influencing customer experience • Expertise in spreadsheet functions and formulas for data analysis • Consultative, analytical background through agency or client freelance contracts • Ability to utilize tools such as Keyword Planner, ChatGPT, or related tools • Must be located in the USA • We are unable to sponsor or take over sponsorship of an employment Visa at this time

🏖️ Benefits

• Health Insurance • 401(k) & Retirement Savings • Generous Paid Time Off • Flexible Scheduling • Remote-First Culture • Professional Development • Employee Referral Program • Additional perks designed to help you stay healthy, productive, and fulfilled both at work and at home • Limited travel obligations

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