Senior Manager, Demand Generation Channels

🔥 19 hours ago

🇺🇸 United States – Remote

💵 $67 - $76 / hour

⏰ Full Time

🟠 Senior

📈 Performance Marketing

👻 Ghost score 0%

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AccessHope

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2019

🏥 Healthcare

☁️ SaaS

🤝 B2B

💰 $33M Series B - AccessHope on 2024-04

Healthcare • SaaS • B2B

AccessHope is a healthcare company that connects local treating oncologists and patients with National Cancer Institute-designated comprehensive cancer center (NCI-CCC) subspecialists to expand access to expert cancer knowledge and improve treatment. They provide personalized case reviews, expert recommendations, clinical trial matching and enrollment support, continuing medical education (CME) programs, and employer- and health-plan-facing benefits to optimize oncology care and reduce waste. AccessHope partners with leading cancer centers (e. g. , City of Hope, Dana-Farber, Johns Hopkins, Fred Hutch, Northwestern, Emory, UT Southwestern) and offers services to employers, health plans, consultants, and treating oncologists. The service aims to bring NCI-level expertise to patients regardless of location, improving outcomes and aligning care with evidence-based standards.

📋 Description

• Lead co-marketing with existing partners through joint campaigns, content, webinars, and events • Cultivate predictable-performing channels reaching buyers and the oncology community • Build demand generation programs that raise awareness and educate future buyers at targeted employer accounts • Develop account-based campaigns for priority health plans and high-value partners • Plan and manage paid programs and LinkedIn advertising with clear goals and performance tracking • Own webinar and campaign calendars, including speaker coordination, promotion, production, follow-up, and program extension • Run email marketing, including newsletters and nurture campaigns • Update campaign landing pages and the website • Own website performance, engagement, SEO, and GEO • Manage campaign operations in HubSpot, including lists, forms, emails, workflows, lead routing, reporting, and data quality • Run operations within the webinar platform • Collaborate with Product, Clinical, Marketing, Partnerships, and Growth teams to develop presentations, content, and campaign materials • Support earned media opportunities and improve content discoverability through search • Own the demand generation budget, tracking spend, reporting results, and adjusting investments based on performance

🎯 Requirements

• Bachelor's degree in marketing, communications, business, or related field; experience may substitute for minimum education • 5 years in B2B demand generation, ideally within healthcare, benefits, or a partner/channel-driven business model • Experience marketing to or through health plans, payers, or employer benefits platforms • Experience running co-marketing programs with external partners and account-based campaigns for a defined, high-value target list • Proven sourced-pipeline ownership • Strong hands-on HubSpot skills, including building, launching, measuring, and troubleshooting campaigns • Hands-on experience across webinars, paid media, and content/earned channels • Strong budget management and performance reporting skills • Experience building presentations, editorials, and other collateral • Strong project management and communication skills • Working knowledge of SEO and emerging generative/AI search optimization (GEO) nice to have • MBA or advanced degree preferred • HubSpot certifications preferred • Startup and/or oncology/digital health experience preferred • Experience managing external agencies preferred • Must be authorized to work in the U.S. without current or future employer-sponsored work authorization • Must not require visa sponsorship; F-1 OPT/STEM OPT and CPT training programs are not supported

🏖️ Benefits

• Medical, Dental, and Vision Coverage • 401(k) Plan with Employer Match • Paid Time Off (PTO) • Parental Leave • Short-Term Disability • Voluntary Benefits (e.g., life insurance, additional coverage options) • Remote work schedule • Travel up to 25%