Marketing Campaign Manager

🕒 September 22

🇺🇸 United States – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

📈 Performance Marketing

👻 Ghost score 11%

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Cordance

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2021

🤝 B2B

💳 Fintech

☁️ SaaS

B2B • Fintech • SaaS

Cordance is a young company with a long history, dedicated to partnering with founder-run businesses to provide financial and strategic support for their growth. Leverage their extensive operational expertise and resources, they focus on customized growth journeys for their partners, ensuring that quality, talent, and culture are preserved. Cordance aims to build long-term partnerships geared towards sustainable success.

📋 Description

• Develop and lead comprehensive, multi-channel marketing campaigns aligned to business-unit goals. • Collaborate with business-unit stakeholders to understand target audiences, value propositions, and priorities for campaign strategy and messaging. • Manage end-to-end campaign execution with business-unit teams and the external marketing agency. • Own campaign timelines, deliverables, and budgets, ensuring on-time, high-quality execution. • Monitor and analyze campaign performance using marketing analytics tools and dashboards. • Test, optimize, and iterate using data-driven insights to improve conversion rates and pipeline contribution. • Partner with sales for campaign alignment, enablement, and opportunity acceleration. • Communicate campaign plans, performance, and insights to marketing and business leadership. • Translate business objectives into measurable campaigns aligned with pipeline, revenue, and brand goals. • Manage campaigns from ideation through post-mortem, maintaining documentation and repeatable processes. • Partner with content and design teams to maintain brand consistency and drive engagement.

🎯 Requirements

• 5+ years of experience in B2B SaaS marketing, including at least 2+ years in campaign management. • Experience managing campaigns across multiple business units or products within a division. • Proven success driving integrated campaigns delivering measurable pipeline and revenue outcomes. • Strong project management skills and ability to manage multiple initiatives simultaneously. • Proficiency in Salesforce, HubSpot, Marketo or Eloqua, Google Analytics, and project management tools. • Excellent communication, collaboration, and stakeholder management skills. • Familiarity with segmentation, personalization, and campaign automation best practices. • Final candidate must be able to pass a background check. • Preferred: Vertical B2B SaaS experience in education or edtech.

🏖️ Benefits

• Comprehensive Health Coverage: Coverage begins on your first day of employment. • 401K Plan (US): 1:1 match for the first 3% of contributions and 0.5:1 match for the next 2%; pre-tax and Roth options; eligible the first of the month after 90 days; immediately vested. • RRSP (CAN): 1:1 match for the first 3% of contributions and 0.5:1 match for the next 2%; pre-tax and Roth options; eligible the first of the month after 90 days; immediately vested. • Flexible PTO: uncapped paid time off. • 12 weeks paid parental leave for all employees. • Monthly remote-work stipend: $75 USD or $140 CAD for phone and internet. • Generous Holiday Schedule: extensive list of holidays.

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