Demand Generation, Account-Based Marketing Manager

🔥 12 hours ago

🇺🇸 United States – Remote

⏰ Full Time

🟠 Senior

🔴 Lead

📈 Performance Marketing

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

👻 Ghost score 10%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Agiloft

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 1991

⚖️ Legal

💼 Consulting

🏥 Healthcare

💰 $45M Private Equity Round on 2020-08

Legal • Consulting • Healthcare

Agiloft is a leading provider of enterprise contract lifecycle management (CLM) solutions designed to streamline and enhance the contracting process. Their Data-first Agreement Platform is a force multiplier that helps organizations reach agreements quickly and collaboratively, leveraging data to operate smarter and more transparently. Agiloft's offerings include integration hubs and an AI platform tailored for business services, healthcare, legal professionals, and procurement. With a high customer retention rate and recognition as a leader in the Gartner Magic Quadrant for CLM, Agiloft is known for its user-friendly no-code interface and robust service and support. The company emphasizes direct relationships and trust, promising to help clients 'Agree and Thrive.

📋 Description

• Own integrated demand generation and ABM programs to generate qualified pipeline within assigned target markets, segments, industries, and accounts • Translate company growth objectives and market opportunities into campaign strategies across 1:1, 1:few, and 1:many motions • Determine audiences, campaign approaches, channel mix, offers, and investment priorities using market intelligence and performance signals • Build repeatable account-based strategies and scalable industry, segment, and pipeline-generation programs • Partner with Sales and SDR teams to align marketing programs with territories, account priorities, pipeline needs, and growth opportunities • Develop understanding of target industries, buyer challenges, buying committees, competitive landscape, and market trends • Research account opportunities, buyer needs, intent signals, and market dynamics using CRM data, AI-enabled tools, third-party data, and Sales insights • Develop segmentation and targeting strategies and determine appropriate personalization approaches • Orchestrate integrated campaigns across digital advertising, email, webinars, events, content, social media, gifting, partner marketing, and coordinated Sales and SDR plays • Develop campaign briefs, messaging frameworks, promotional copy, landing page and email copy, presentations, sales enablement materials, and other activation assets • Collaborate with Product Marketing, Partner Marketing, Marketing Operations, Sales, and SDR teams • Enable Sales and SDR teams with account insights, campaign follow-up strategies, outbound messaging, talk tracks, and engagement resources • Manage campaigns from planning through launch and optimization • Define and monitor measures tied to pipeline creation, account progression, opportunity acceleration, and revenue impact • Test and optimize audiences, messaging, channels, offers, personalization, and campaign approaches • Partner with Marketing Operations on reporting, attribution, funnel analysis, dashboards, and account-level performance insights • Communicate campaign performance, pipeline impact, learnings, risks, and recommendations to stakeholders • Leverage AI, automation, and marketing technology to improve research, personalization, execution, analysis, and scalability

🎯 Requirements

• 8+ years of experience in demand generation, growth, performance, digital, field, or related B2B marketing disciplines • Significant experience developing strategic ABM programs • Demonstrated experience generating pipeline through integrated 1:1, 1:few, and 1:many campaigns in B2B technology or similarly complex buying environments • Ability to translate business and market opportunities into audience, campaign, channel, and optimization strategies • Strong analytical skills using segmentation, targeting, intent, funnel, pipeline, and performance data • Experience partnering with Sales and SDR organizations • Hands-on experience with CRM and marketing technology platforms such as Salesforce and HubSpot, Marketo, or similar platforms • Experience with ABM, data, personalization, or buyer-intelligence technologies such as 6sense, Demandbase, Clay, ZoomInfo, Clearbit, Folloze, Qualified, or comparable platforms • Proficiency using AI-enabled tools for research, analysis, personalization, content development, and workflow efficiency • Strong critical thinking and decision-making skills • Strong project management and prioritization skills • Excellent written, verbal, and cross-functional communication skills • Experience in SaaS, high-growth technology, legal technology, or another industry with complex B2B buying journeys preferred • Experience marketing to multiple members of enterprise buying committees preferred • Experience developing repeatable demand generation frameworks preferred • Bachelor's degree or equivalent relevant experience; advanced degree is a plus

🏖️ Benefits

• Healthy work/life balance • Floating holidays • Quarterly, no-questions-asked wellness day • Employee Resource Groups (ERGs) • Workplace accommodations during the recruiting process • Inclusive and diverse workplace environment