Principal Product Manager, Ads

🕒 September 22

🇺🇸 United States – Remote

⏰ Full Time

🔴 Lead

📈 Performance Marketing

👻 Ghost score 11%

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TeamSnap

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2009

💼 Consulting

📦 Logistics

📣 Marketing

💰 Debt Financing on 2022-12

Consulting • Logistics • Marketing

TeamSnap is a top-ranked team and club management platform designed to connect the world of youth sports. It offers tools for clubs, leagues, tournament organizers, and associations to manage their operations such as scheduling, messaging, and payments. The platform is widely used by coaches, players, and fans, and supports over 100 sports and activities. With over 25 million satisfied customers and 19,000 sports organizations, TeamSnap emphasizes ease of use, saving time for administrators and enhancing the sports experience for families through features like health checks and community building. The platform also provides opportunities for businesses to reach its engaged audience, making it a leader in sports management solutions.

📋 Description

• Own the advertising product roadmap end to end, from ad format and placement strategy through serving infrastructure, targeting, measurement, and reporting • Design and launch native, integrated ad experiences with Product Design • Own the serving and targeting stack, including ad server implementation, trafficking and campaign delivery workflows, private marketplace deal setup, and first-party signal work • Build the measurement foundation, including impression and viewability tracking, event instrumentation, third-party verification, advertiser-facing reporting, and experimentation frameworks • Define ad quality, density, and user experience standards • Partner with Ad Sales and Revenue Operations to package product capabilities into sellable inventory • Develop targeting taxonomies, rate card inputs, campaign delivery, and pacing processes • Model and forecast the business using volume, fill rate, and eCPM models • Own privacy and compliance requirements for ad targeting and data use with Legal, including children's data considerations • Break down ambiguous problems into sequenced plans and balance revenue, engineering cost, and user impact • Report to the VP Product • Collaborate with Design, Engineering, Ad Sales, Revenue Operations, Legal, and senior company leaders • Rebuild TeamSnap's advertising product for its unified sports platform serving youth sports families

🎯 Requirements

• 7–10 years of product management experience • Meaningful experience on the publisher/supply side of the ads ecosystem, building and monetizing ad inventory within a consumer product • Direct experience launching or scaling ad products in consumer mobile apps on iOS and Android • Knowledge of SDK integration, ATT, IDFA, app store policies, and mobile app release cycles • Hands-on technical fluency with publisher ad stacks • Experience with ad server implementation and trafficking, including Google Ad Manager or equivalent • Experience with programmatic guaranteed and private marketplace deals • Experience with key-value and audience targeting • Experience with ad SDK integration, VAST, and video formats • Understanding of fill rate, eCPM, RPM, sell-through, viewability, and latency • Ability to build and defend inventory pricing and business models • Experience working with a direct ad sales organization • Demonstrated judgment regarding advertising and user experience • Experience with product analytics tools such as Amplitude or similar • SQL-adjacent data analysis capability • Must be a permanent US resident • Must be comfortable working with people in different time zones

🏖️ Benefits

• Fully remote / remote-first work arrangement • Unlimited PTO • Paid parental leave for all parents • 100% premium coverage of medical, dental, and vision insurance for you and your family • 401(k) • $1,500 annual learning and development stipend • Travel to locations for all-company meetings and team events • Generous home office allowance • TeamSnap SWAG upon starting • $50 store credit on every work anniversary • Monthly health and wellness stipend reimbursement • Opportunities for growth and professional development • Disability-related adaptations during the recruitment process

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