VP, Performance Marketing

🔥 14 hours ago

🇺🇸 United States – Remote

⏰ Full Time

🔴 Lead

📈 Performance Marketing

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

👻 Ghost score 10%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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HealthCare.com

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2014

🏥 Healthcare

💼 Consulting

📣 Marketing

💰 $31.5M Series C on 2022-02

Healthcare • Consulting • Marketing

HealthCare. com is a privately-owned non-governmental website and subsidiary of Healthcare, Inc. The platform serves as a comprehensive resource for health insurance information, offering tools and resources to aid consumers in making informed healthcare decisions. With a broad range of products and services, HealthCare. com provides users with the option to enroll in insurance plans, save on prescription medications, and access a variety of healthcare-related advice and articles. It is trusted by over 5 million customers and aims to make healthcare decisions easier for individuals and families.

📋 Description

• Own day-to-day performance across first-party and third-party acquisition • Drive accountability for revenue, contribution margin, ROAS, volume, and strategic growth • Manage forecasting and capital allocation • Develop channel leaders • Incubate new growth opportunities • Improve measurement and conversion signals • Build a faster, more precise, AI-enabled operating model • Work closely with Marketplace Ops and the Distributor team to align consumer supply, acquisition budgets, partner demand, and shared performance goals

🎯 Requirements

• Senior leadership experience in performance marketing, growth, or digital acquisition • Direct ownership of substantial budgets, multi-channel portfolios, and financial results • Strong command of revenue, contribution margin, ROAS, CAC/CPA, LTV, and volume • Deep understanding of first-party and third-party acquisition channels • Exceptional analytical instincts and willingness to get hands-on • Track record of managing managers and building accountable teams • Strong forecasting, measurement, attribution, conversion-signal, and MarTech/AdTech experience • AI-enabled mindset, curiosity, and willingness to lead an AI-enabled operating transformation • Hands-on experience using AI, coding agents, or automation to build useful capabilities • Experience in a regulated or compliance-intensive industry • Experience with digital marketplaces, comparison shopping, lead generation, or insurance distribution • Experience incubating and scaling new acquisition channels

🏖️ Benefits

• Medical coverage with PPO and HSA plan options • Company funded HSA contributions from $2,000 to $4,000 annually • Dental and vision coverage • 401(k) with company match and eligibility from day one • Paid time off and company holidays • Paid parental and pregnancy disability leave • Company paid life and AD&D insurance • Employee Assistance Program (EAP) • Employee discounts on travel, entertainment, fitness, dining, and more