Director, Paid Social

🔥 0 minutes ago

🇺🇸 United States – Remote

💵 $125k - $145k / year

⏰ Full Time

🔴 Lead

📈 Performance Marketing

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This company has sponsored H1B visas in the past.

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Tinuiti

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2016

📣 Marketing

💰 Debt Financing on 2019-08

Marketing • Advertising • Technology

Tinuiti is a performance-driven digital marketing agency that specializes in boosting brand impact across various digital channels. Their full-funnel approach integrates commerce, TV & audio, social media, and search platforms to optimize user engagement, drive conversions, and expand digital footprints. Tinuiti leverages advanced proprietary technology, including Bliss Point, for marketing measurement and optimization, delivering insights to maximize efficiency and impact. The company emphasizes a product-led strategy and is recognized for its expertise in media planning, measurement, and attribution as demonstrated by accolades received in industry reports.

📋 Description

• Lead a portfolio of clients and own senior day-to-day client relationships and growth agendas • Align account-team recommendations to client goals and set clear expectations • Foster trust with senior stakeholders through high-value meetings, presentations, and influence • Partner with internal leaders to resolve escalations and connect Social with Search, Commerce/Retail Media, TVAD, and Creative • Translate platform, competitive, and Bliss Point insights into executive-ready actions • Own team and channel financial health, including margin, utilization/capacity, and forecast accuracy • Own senior-stakeholder relationships and convert business goals into full-funnel Social plans • Lead onboarding, transitions, escalations, renewals, expansions, cross-sell opportunities, and new-business narratives • Orchestrate responsible platform automation and features; pilot, measure, and scale initiatives • Embed Bliss Point insights into planning and budget allocation and close feedback loops with Product and Analytics • Establish measurement practices using lift/holdout tests where feasible or sound A/B tests • Ensure pixel/CAPI, event mapping, priorities, UTMs, and GA4 data quality • Require financial narratives comparing forecast versus actual and document model caveats • Connect Social to other channels and propose integrated plans with measurement approaches • Codify playbooks and educate clients and internal teams • Eliminate recurring waste, implement guardrails and rollback procedures, resolve issues, publish results, and share playbooks • Build and lead a high-performing team through KPIs, 1:1s, feedback, development, succession planning, hiring, and onboarding • Install or uphold governance, standards, scorecards, QA cadence, and consistent team quality • Coach managers and track client, innovation, product/AI, data/operations, financial, people, and cross-channel impact KPIs

🎯 Requirements

• 10+ years in Paid Social with proven results at scale across multiple platforms, including Meta, TikTok, Pinterest, Snapchat, and Reddit; LinkedIn/X as relevant • 3+ years managing managers and senior ICs preferred, including hiring, coaching, performance management, and succession • Cross-channel literacy connecting Social to Search, Commerce/Retail Media, TVAD, and Creative • Experience with Meta Advantage+/value optimization/CAPI, TikTok Smart Performance, and Pinterest Performance+ • Knowledge of GA4 and platform analytics • Ability to set growth-first innovations with clear thresholds and measurement reads • Ability to translate Bliss Point insights into plans • Channel financial acumen, including margin, utilization, capacity, and forecast accuracy • Clear, concise storytelling and executive presence • Confidence with senior clients and internal leaders

🏖️ Benefits

• Unlimited paid time off • Fully remote environment • Flexible work arrangements • 20 paid holidays • Medical, dental, vision, life, and disability insurance • Flexible Spending Accounts • Retirement plan with match up to 4% of contributions at 100% • Fringe • Forma • Unlimited telemedicine and teletherapy at no cost • Thankful giving • Equity • Birthing parents receive 16 weeks of leave with 100% pay • Partners receive 12 weeks of parental leave • On-demand learning • Mentorship program • Leadership and management development programs and resources • Monthly variable revenue payment opportunity through RevShare • Discretionary annual performance bonus