Director – Performance Marketing

Job not on LinkedIn

🔥 0 minutes ago

🇺🇸 United States – Remote

💵 $120k - $150k / year

⏰ Full Time

🔴 Lead

📈 Performance Marketing

👻 Ghost score 0%

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Masthead Partners

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2022

💼 Consulting

📦 Logistics

🏭 Manufacturing

Consulting • Logistics • Manufacturing

Masthead Partners is a leading executive search and advisory firm specializing in connecting organizations with high-impact leaders in the Manufacturing and Distribution sectors. With over 75 years of combined experience, Masthead Partners prioritizes relationships to redefine the executive search landscape, providing a distinctive white-glove approach that sets it apart from larger firms. The company is committed to delivering exceptional results and has built a reputation by successfully placing top executives across various disciplines, including Engineering, Supply Chain, Sales Management, and Human Resources.

📋 Description

• Own ZRG's paid media strategy and execution across paid search, paid social, programmatic, content syndication, intent-based targeting, and display • Drive cost-efficient lead and pipeline generation and manage channel strategy and budgets • Build and optimize full-funnel paid programs, landing pages, conversion rate optimization, and A/B testing • Develop AI-driven market signal and lead nurture strategies • Execute post-hire engagement marketing and cross-sell programs across ZRG's service lines • Build lifecycle nurture campaigns to support client retention and expansion • Partner with client success, delivery, account, business unit marketing, sales, and commercial teams • Lead end-to-end SEO strategy, including keyword research, search intent mapping, technical SEO, on-page SEO, and content SEO • Lead strategy and optimization for email, marketing automation, website, and organic social • Own the Pardot/Salesforce Marketing Cloud roadmap, including lead scoring, segmentation, nurture flows, and CRM integration • Build performance marketing measurement frameworks, KPIs, dashboards, attribution, and reporting cadences • Lead weekly, monthly, and quarterly performance reviews and drive testing and optimization • Manage and report on budgets for media, agencies, tools, and vendors • Partner with revenue operations and sales leadership on lead handoff, attribution, and funnel visibility • Manage the Manager of Performance Marketing and lead agency partners, media buyers, and contractors • Build team structure, hiring plan, and operating model with GTM Operations • Foster a high-performance, test-and-learn culture and leverage AI with human oversight

🎯 Requirements

• 8+ years of experience across paid media, demand generation, and marketing operations • Ideally experience in B2B professional services, SaaS, or a similarly complex, consultative sales environment • Proven ability to drive pipeline and revenue through paid and owned channels • Deep fluency in paid search, paid social, programmatic, and marketing automation • Experience in cross-sell and lifecycle marketing • Ability to collaborate with business unit leaders, sales teams, and commercial partners to align marketing with revenue goals • Strong analytical skills and ability to build reports and use data for decision-making • Experience leading people and managing agencies • Ability to develop talent, hold partners accountable, and build a high-functioning team • Comfortable with ambiguity and building new functions • Mac proficiency/environment compatibility

🏖️ Benefits

• Comprehensive benefits package • Mac preferred environment