Director of Paid Media

Job not on LinkedIn

🔥 0 minutes ago

🇺🇸 United States – Remote

⏰ Full Time

🔴 Lead

📈 Performance Marketing

👻 Ghost score 23%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Freebird

WebsiteLinkedInAll Job Openings

11 - 50 employees

🏭 Manufacturing

💄 Beauty

🛒 Retail

Manufacturing • Beauty • Retail

Freebird is a company that specializes in creating innovative electric shavers, primarily for head shaving. Their flagship product, the FlexSeries®, is designed to provide a smooth and comfortable shaving experience specifically for bald and balding individuals. The company offers various kits and accessories, including pre-shave oils and post-shave lotions, to enhance the shaving process. Freebird is dedicated to improving the head shaving experience with products that are water-resistant, efficient, and gentle on the skin. They market their products with benefits such as fast shaving times, smooth results, and a reduction in irritation.

📋 Description

• Own $50M+ in annual ad spend across Meta, Google/YouTube, Amazon PPC, Walmart 1P & 3P, and TikTok Shop. • Treat all channels as competing inputs to a single portfolio and maintain portfolio-level efficiency targets. • Deliver improvements in new customer acquisition, contribution margin, and profitable revenue growth. • Build annual, quarterly, monthly, and promotional investment plans across all channels. • Allocate marginal spend using incrementality data, MMM outputs, blended business results, subscription performance, LTV, and churn profiles. • Build and run geo-holdout and incrementality testing programs. • Operationalize MMM with Growth Analytics as a live arbitration layer for spend decisions. • Reconcile platform-reported numbers with platform-agnostic measurement and establish decision-making signals. • Build measurement resilience using first-party audiences, CRM-seeded targeting, and modeled conversions. • Lead channel buyers, analysts, and external agency relationships without becoming the primary account operator. • Absorb the Amazon PPC buyer into the Paid Media team and establish buyer reviews, branded-first strategy, and Director-level budget authority. • Develop strategic leaders, create promotion paths, delegate authority, and establish accountability. • Evaluate, own, restructure, or replace the TikTok Shop agency relationship. • Shape performance creative strategy, translate media insights into creative briefs, and identify creative fatigue and audience signals. • Sequence and launch international market expansion with market-specific creative, attribution, and fulfillment considerations. • Build testing frameworks with hypotheses, success criteria, measurement plans, and scaling thresholds. • Develop retail media strategy across Walmart Connect and emerging retail media networks. • Build expansion roadmaps for TV/CTV, offline, native, direct mail, and other emerging channels. • Partner with the Amazon GM and collaborate with Creative, Analytics, CRO, Retention, Finance, and executive leadership. • Communicate performance clearly and operate as a trusted business leader focused on overall business outcomes.

🎯 Requirements

• Personally managed marginal dollar allocation across Meta, Google, Amazon, and at least one additional channel simultaneously, treating them as competing inputs to a single portfolio. • Designed and run geo-holdout and incrementality tests beyond platform attribution. • Worked with or built mixed-media models as a live decision tool. • Architected campaigns for algorithmic performance, including Advantage+ and Performance Max, with a defensible point of view on intervention. • Deep understanding of contribution margin, CAC, LTV, payback periods, TACOS, and halo-capture mechanics. • Comfortable partnering with FP&A on forecast models rather than relying on channel-reported revenue. • Understands how channel and creative mix shapes subscriber LTV, churn rate, and payback period. • Developed buyers, analysts, and managers into strategic leaders through delegation and accountability. • Strong creative instincts across paid social, search, and retail surfaces. • Translates multi-channel complexity into clear business recommendations and earns executive credibility. • Experience scaling TV/CTV, offline, native, direct mail, or emerging channels. • Experience with international market expansion and market-specific creative and attribution constraints. • Experience building an in-house incrementality and MMM function from scratch.

🏖️ Benefits

• Remote-first & flexible. • Medical, dental & vision insurance. Health coverage for you and your family. • 401(k) with company match • Unlimited PTO. Recharge when you need it. • Own meaningful outcomes. • Move fast and make an impact. Join a profitable, high-growth brand where great ideas quickly become reality. • Autonomy with accountability. You'll have the freedom to make decisions, build systems, and drive results. • No politics, just execution. We value ownership, collaboration, and solving problems together. • Kind and people-focused culture. We communicate openly, support each other, and celebrate wins together. • We embrace growth and change, never settle, and continuously improve. • We move fast, keep it simple, and innovate without fear.