Director, Growth Marketing – Demand Generation

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🔥 0 minutes ago

🇺🇸 United States – Remote

💵 $125k - $145k / year

⏰ Full Time

🔴 Lead

📈 Performance Marketing

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Bridge

WebsiteLinkedInAll Job Openings

11 - 50 employees

💳 Fintech

₿ Crypto

💸 Finance

Fintech • Crypto • Finance

Bridge is a cutting-edge payment platform designed to simplify global money movement using stablecoins. It offers innovative solutions such as orchestration APIs for seamless stablecoin integration and issuance APIs for creating custom stablecoins, allowing transactions in USD, EUR, USDC, USDT, and more. Bridge's infrastructure supports rapid cross-border transfers, real-time payouts, and financial operations enhancement, tailored for companies seeking to leverage digital dollars globally. By providing treasury optimization and enhanced savings and spending capabilities in US Dollars, Bridge is revolutionizing how businesses and customers engage with digital currencies, particularly in regions like LATAM.

📋 Description

• Own BRIDGE’s demand generation strategy and execution systems • Carry a shared pipeline target with Sales and own marketing’s contribution to pipeline • Set the demand generation plan and run campaigns across channels • Execute account-based programs against a defined target account list • Own budget, strategy, and day-to-day performance across major paid B2B channels • Manage the marketing side of HubSpot end to end, including segmentation, lifecycle programs, and lead scoring • Maintain marketing data health and email deliverability • Build reporting connecting spend to pipeline and revenue • Present performance reporting to leadership and explain changes in results • Evaluate and select growth-stack tools, lead migrations, and partner with Sales Operations on platform governance • Run continuous experiments across channels, offers, and conversion paths • Partner with Sales Operations, SDR partner agencies, and CRM stakeholders to define and manage lead handoffs

🎯 Requirements

• 8 or more years in demand generation, growth marketing, or performance marketing • Meaningful B2B marketing experience • Director-level experience or senior-manager readiness for director level • Experience owning a pipeline number • Ability to quantify marketing-sourced or marketing-influenced pipeline or revenue and explain measurement • Hands-on experience personally running paid campaigns • Hands-on experience building in a marketing automation platform • Experience building a function, platform, or measurement system from scratch • Analytical ability, including attribution analysis and interpreting performance data • Experience negotiating lead definitions and handoff expectations with Sales • Experience with account-based platforms and intent data • Experience standing up or migrating a marketing automation or CRM platform • Experience with web analytics and structured testing • Ability to work remotely with potential occasional travel

🏖️ Benefits

• Opportunity to work with and directly impact the organization’s growth and revenue • Opportunity to work with the latest technology • Professional growth and development • Competitive salary and compensation structure and benefits • Enjoyable and evolving culture in a forward-thinking company • Medical, dental, and vision coverage for you and your dependents • Multiple health plan options • Telehealth access • Life insurance • Long-term disability • Flexible spending and health savings account options • Supplemental insurance coverage • 401(k) with company match • Flexible PTO • Sick time from day one • Paid holidays • Paid short-term disability and parental leave options • Employee Assistance Program with free counseling and work-life resources • Legal services • Pet insurance and discount plans • Employee discount center