Director of Demand Generation

🔥 0 minutes ago

❄️ Minnesota – Remote

❄️ Minnesota – Remote

💵 $160k - $180k / year

⏰ Full Time

🔴 Lead

📈 Performance Marketing

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In Tandem

WebsiteLinkedInAll Job Openings

51 - 200 employees

👥 B2C

☁️ SaaS

⚡ Productivity

B2C • SaaS • Productivity

In Tandem is a global technology platform that builds digital tools and apps to support families through key stages and daily life. The company develops and operates consumer-focused family solutions—including co-parenting, family organization, communication and parenting-schedule apps—that aim to improve connection, coordination, and peace of mind for modern families. In Tandem’s products are designed to simplify routines, support co-parenting and family communication, and provide resources during challenging times.

📋 Description

• Own the professional marketing strategy and funnel for family law professionals, including attorneys, mediators, parenting coordinators, custody evaluators, and courts • Build measurable demand-generation, content, email nurture, webinar, CLE-eligible education, conference, and event programs • Partner with Professional Liaisons and Sales to increase awareness, credibility, and relevance for the OurFamilyWizard brand • Establish tracking and attribution connecting professional engagement to family sign-ups and subscriptions • Partner with Data and RevOps to address attribution gaps, run experiments, and report on pipeline and adoption targets • Manage the professional marketing budget and justify investments in CRM, event materials, sponsorships, and advertising • Align messaging, targeting, and handoffs across Marketing, Sales, and Product • Translate family law professionals’ needs for internal teams • Build awareness, trust, and advocacy so professionals recommend OurFamilyWizard to families

🎯 Requirements

• 8+ years in B2B, B2B2C, partner/channel, or demand-generation marketing • 2–3 years leading programs or a channel end-to-end, with direct accountability for a funnel and its number • Demonstrated success building marketing programs influencing professional or partner audiences to drive downstream customer acquisition • Strong analytical foundation, including attribution and funnel metrics • Experience with CRM and marketing automation such as HubSpot, analytics tooling, and AI-assisted workflows • Excellent written and verbal communication, with credibility before senior and professional audiences • Experience marketing to legal, healthcare, financial, or other regulated professional communities strongly preferred • Familiarity with family law, legal technology/SaaS, CLE or professional-education program design, or scaled event/field marketing is a bonus • Hands-on individual-contributor role with no direct reports • Ability to build the marketing motion and create marketing materials independently

🏖️ Benefits

• Medical: In Tandem pays 100% of the premium for employees AND 99% for all additional family members • 401k: Up to a 4% match with immediate vesting • Paid leave for all new parents • Learning & Development stipend for employees • Paid Time Off: 11 Holidays + Winter Break (3 Days) + Volunteer Time Off (1 Day) + Floating Holiday (1 Day) • Personal Time Off: 15 days for 0-1 years of employment + 20 days for 1-3 years of employment • Supportive and flexible working environment – work from anywhere! • Equal employment opportunities and protection from discrimination and harassment