Director of Media Strategy – Activation, Paid Media

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🔥 0 minutes ago

🇺🇸 United States – Remote

💵 $205.8k - $278.4k / year

⏰ Full Time

🔴 Lead

📈 Performance Marketing

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Dropbox

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2007

💼 Consulting

🏭 Manufacturing

📦 Logistics

Consulting • Manufacturing • Logistics

Dropbox is a cloud-based service that provides tools for storing, sharing, and accessing files across devices. It offers features such as document sharing, video review, automatic backups, and AI-driven scheduling. Dropbox also provides solutions for different sectors like teams, sales, marketing, and education, and industries including construction, media, technology, and manufacturing. With a focus on security, Dropbox ensures files are encrypted and protected against tampering. It offers integrations with various productivity tools and is trusted by major companies for efficient file management and collaboration.

📋 Description

• Build and own Dropbox's unified media strategy across brand and performance • Set annual and quarterly investment theses, define the channel portfolio, and make media-spend tradeoff decisions • Manage total media investment across paid search, paid social, programmatic, display, video, mobile, affiliate, and brand channels • Own media planning, forecasting, pacing, and in-quarter budget reallocation against efficiency and growth targets • Integrate brand and performance media through reach, frequency, creative strategy, and channel mix • Design and run the mix of in-house capabilities and agency partnerships; own agency relationships and build internal capabilities • Develop AI-enabled media workflows for creative production and testing, audience modeling, budget allocation, bid strategy, reporting, and quality control • Partner with Product Growth, Sales, and Marketing Data Science to connect media signals to activation, conversion, product-qualified leads, expansion, and retention • Partner on attribution, incrementality testing, and media mix modeling; translate performance tradeoffs into executive-ready recommendations • Lead and grow channel and brand media leaders, clarifying ownership, measurement, and connection to revenue

🎯 Requirements

• 10+ years in media, performance marketing, or digital marketing, with increasing scope and leadership responsibility at a high-growth B2B and/or B2C company • 4+ years leading teams, including hiring, coaching, performance management, and organizational design • Deep hands-on expertise across paid search, paid social, programmatic, display, video, and mobile • Experience with planning, forecasting, budget pacing, audience design, and performance management • Experience owning brand media alongside performance media • Working knowledge of brand lift measurement, reach and frequency planning, and creative performance optimization • Track record managing significant media budgets with demonstrated impact on acquisition efficiency, pipeline, or revenue • Experience managing agency and vendor ecosystems and building in-house capabilities • Strong analytical fluency in attribution, incrementality testing, MMM/MTA concepts, and unit economics including CAC, LTV, and payback • Experience marketing across self-serve, product-led, and sales-assisted motions, including consumer, SMB, and mid-market segments • Excellent executive communication • Preferred: agency and in-house background, AI-enabled media workflows, media strategy or planning function development, modern martech and adtech stacks, measurement disruption, multi-product portfolios, and international or EMEA media experience