Director of Performance Marketing

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Nello

WebsiteLinkedInAll Job Openings

1 - 1 employees

Founded 2021

🧘 Wellness

🛍️ eCommerce

👥 B2C

Wellness • eCommerce • B2C

Nello is a direct-to-consumer wellness brand that sells science-backed powdered supplements and functional drink mixes. Their product line includes formulations such as Superglow (beauty elixir), Supercalm (stress support), Superfocus (nootropic), Superbalance (hormonal support), Supersleep (melatonin-free sleep powder), and Supergreens. Nello emphasizes PHD-scientist formulation, clinically-studied ingredients, third-party testing, subscription options, and e-commerce promotions (free shipping on subscriptions and orders $50+, sitewide and seasonal discounts).

📋 Description

• Own revenue growth on drinknello.com across paid advertising mediums • Manage and scale paid media across Meta, Google, TikTok, YouTube, and other channels • Own the end-to-end funnel, including listicles, ads, landing pages, and upsells • Assist with creative testing, messaging, and performance insights alongside the performance creative lead • Support the content strategy driving the paid engine and collaborate with content creators and the performance creative lead • Drive CRO, landing page experiments, and website optimization • Own attribution, reporting, forecasting, and budgeting • Report directly to the EVP of Marketing • Collaborate with media buyers, creative strategists, video editors, and the broader marketing team

🎯 Requirements

• 5+ years in performance marketing, emphasizing paid media, CRO, landing pages, and creative • At least 2 years in DTC consumer products; food and beverage or wellness experience is a plus • Proven track record scaling a subscription DTC brand with significant ad spend • Fluency in paid social metrics including thumb stop, watch time, CTR, and CPA/ROAS • Experience managing UGC creators, influencers, or affiliate content programs end to end • Scrappy and hands-on approach; able to create materials independently when speed matters • Familiarity with creative analytics platforms such as Motion or Atria • Familiarity with TikTok Shop’s affiliate ecosystem • Strong project management experience on platforms such as ClickUp; ClickUp-specific experience preferred • Experience with AI creative tooling, including image/video generation, AI voiceover, and avatar video

🏖️ Benefits

• Bonus • Equity • Medical coverage • Dental coverage • Vision coverage • PTO • Lifetime supply of product