Director of Performance Marketing

🕒 July 18

🗽 New York – Remote

🗽 New York – Remote

⏰ Full Time

🔴 Lead

📈 Performance Marketing

👻 Ghost score 57%

What it means: the chance that no one is really hiring for this job.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Homeaglow

WebsiteLinkedInAll Job Openings

2 - 10 employees

👥 B2C

🏪 Marketplace

💰 $5M Debt on 2024-11

B2C • Marketplace

Homeaglow is a membership-based home cleaning marketplace that connects customers with trained, background-checked professional cleaners across the U. S. The platform offers online booking, subscription-based discounts (ForeverClean membership), introductory/free cleaning offers for new members, and a range of standard and add-on residential cleaning services. Homeaglow operates in multiple cities, emphasizes verified reviews and quality control (certification process, high average ratings), and provides customer support and flexible scheduling.

📋 Description

• Set and execute paid acquisition strategy across search, social, affiliate, app install, direct mail, programmatic, CTV, and emerging channels. • Allocate investment across channels based on performance data and incrementality signals. • Own acquisition strategy for both consumers and cleaning professionals, tailoring channel selection, messaging, and targeting. • Build and refine measurement infrastructure covering attribution, incrementality testing, and LTV-based cohort analysis. • Develop and maintain a CAC model by channel and customer segment, including marginal costs at higher spend levels. • Manage the performance marketing budget, spending distribution, pacing, reallocations, and forecasting. • Establish daily monitoring, weekly performance check-ins, and monthly investment reviews with Finance and marketing leadership. • Identify and implement automation across bidding, creative production, budget management, quality assurance, channel operations, and reporting. • Test relevant platform developments, bidding strategies, targeting features, and measurement tools. • Lead disciplined creative testing with the Creative team and share insights with Brand, Product, and Content. • Hire, develop, and manage channel specialists and analysts. • Foster a culture of experimentation, accountability, and continuous learning. • Manage agency relationships and ensure knowledge is captured internally.

🎯 Requirements

• 10+ years in marketing, with hands-on experience running acquisition programs across multiple paid channels at a meaningful scale. • 3+ years managing and growing a performance marketing team. • Strong command of measurement, including attribution models, incrementality tests, and LTV analysis, and experience using outputs to change spending. • Experience owning a significant paid media budget, tracking pacing, making reallocation decisions, and communicating decisions to finance and executive stakeholders. • Analytical instincts paired with commercial awareness; ability to explain data implications for the business in plain language. • Excellent written communication. • Preferred: Experience in a two-sided marketplace, home services, or consumer subscription business. • Preferred: Familiarity with acquiring both demand (customers) and supply (service providers) and understanding the differences. • Preferred: Working knowledge of value-based bidding, predicted LTV signals, and AI-driven media optimization. • Preferred: Deep platform experience with Google Ads (Search, PMax), Meta (Advantage+, creative testing at scale), and/or programmatic platforms (DV360, TTD). • Preferred: Comfort with SQL or Python for ad hoc analysis. • Preferred: Track record of thriving in remote-first, high-autonomy environments where written communication and self-direction are critical.

🏖️ Benefits

• Health insurance fully covered by the company. • Parental leave • Flexible / unlimited PTO policy. • Cleaning membership perk – Free Homeaglow membership with complimentary cleanings. Enjoy up to 2x cleanings a month, capped at $200 USD per cleaning.

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