Director of Paid Media

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🔥 0 minutes ago

🐊 Florida – Remote

🐊 Florida – Remote

⏰ Full Time

🔴 Lead

📈 Performance Marketing

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HIP Creative

WebsiteLinkedInAll Job Openings

1 - 10 employees

🏥 Healthcare

💼 Consulting

📣 Marketing

Healthcare • Consulting • Marketing

HIP Creative is a growth partner for orthodontic practices, specializing in transforming prospects into profit through comprehensive marketing, software, and training solutions. The company helps orthodontists build bigger practices and powerful brands by not only generating leads but also equipping teams to convert more leads into paying patients. Their proprietary PARF™ framework powers the fastest-growing orthodontic practices by focusing on marketing, software, and training. HIP Creative offers customized advertising solutions, automated follow-up systems, transparent revenue tracking, and reputation management to help orthodontic practices achieve exponential growth and sustainable success. The company has built long-term relationships with many orthodontists, supporting their growth with innovative ideas and tools tailored to the orthodontic market.

📋 Description

• Set the paid-media strategy, playbook, and Google/Meta channel mix for HIP and Neon Canvas • Own KPI attainment, including ROAS, CPL, CTR by vertical, pacing, and budget governance across both brands • Drive unified standards, tooling, ad-ops processes, and QA across HIP and Neon Canvas • Own escalations, QBRs, and strategy for major partners and new-logo pursuits • Own the service line’s P&L, pricing and packaging, utilization and capacity, growth, and expansion • Run pre-sales scoping and support sales on paid-media pitches and proposals • Own organization design, leveling, career paths, compensation-band input, succession, bench planning, onboarding, and L&D • Manage vendors, contracts, and SLAs; own the function’s budget, risk, compliance, and brand safety • Track emerging ad surfaces and formats and define adoption strategies ahead of competitors • Lead AI enablement across paid teams, tools, workflows, and training • Run 1:1s with Team Leads for coaching, scorecard review, and unblocking • Personally work with at-risk or sliding partners while Team Leads manage the remaining portfolio

🎯 Requirements

• 2+ years as a Director of Paid Media or equivalent at an agency of similar size and scope, managing 500+ client accounts • Direct experience unifying paid media across two brands or logos under one umbrella • 6+ years in paid media across Google Ads, including Search and Performance Max, and Meta • Lead-generation experience for local service businesses • Orthodontic or dental experience is a strong plus • 2+ years leading other managers, not only individual specialists • Deep platform mastery • Strong analytics and experimentation skills • Proven change-management ability and comfort unifying two brands or teams • Commercial literacy, including delivery margin, utilization, and growth • Experience partnering with sales • Excellent executive communication and stakeholder management skills • Must be located in the US • Ability to work 8 am–5 pm CST, Monday to Friday

🏖️ Benefits

• 401(k) matching • Dental Insurance • Health Insurance • Vision Insurance • Life Insurance • PTO eligibility after 90 days of hire • 10 vacation days the first year of service • Unlimited PTO starting year two • Flexible partial days • Sick/personal days • Remote position