Director, Digital Demand Generation – Growth Marketing

🔥 0 minutes ago

🗽 New York – Remote

🗽 New York – Remote

⏰ Full Time

🔴 Lead

📈 Performance Marketing

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

👻 Ghost score 13%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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VAST Data

WebsiteLinkedInAll Job Openings

501 - 1000 employees

🤖 Artificial Intelligence

💰 $83M Series D on 2021-05

Artificial Intelligence

VAST Data is the data platform company for the AI era, focused on delivering scalable performance and simple data management to enhance productivity for workload-intensive applications. Founded in 2019, it has become the fastest-selling data infrastructure startup in history, specializing in cloud storage, data storage, flash storage, and universal storage. VAST particularly targets innovations in deep learning, all flash, QLC flash, and NVMe technologies, making it a vital player in the data center architecture and storage solutions market.

📋 Description

• Own digital demand generation strategy across paid media and integrated campaigns • Lead and develop the Paid Media, Campaign and Content Operations team • Drive net new lead generation, marketing-sourced pipeline, and revenue contribution • Optimize the entire demand funnel from Lead → MQL → SQO, improving conversion rates and pipeline velocity • Manage paid acquisition across Search, LinkedIn, Display, YouTube, and emerging channels • Lead the Content Operations function to optimize content lifecycle management, CMS governance, and repurposing workflows • Build a culture of testing, measurement, and continuous optimization using data and attribution • Partner cross-functionally with Product Marketing, Field and Event Marketing Managers, Comms, Organic Social team and Marketing Operations • Leverage AI and automation to improve campaign execution, lead management, and marketing efficiency

🎯 Requirements

• 10+ years in B2B demand generation, growth marketing, or performance marketing • 5+ years leading high-performing marketing teams • Proven track record driving measurable pipeline and revenue through paid media and integrated campaigns • Strong analytical and attribution skills with experience optimizing complex marketing funnels • Experience with modern marketing technology and CRM platforms • Experience applying AI to demand generation workflows • Hands-on experience with agentic AI or autonomous marketing systems is a strong plus