Director, Demand Generation

Job not on LinkedIn

🔥 16 hours ago

🏈 Alabama, Arizona, +34 more states – Remote

🏈 Alabama – Remote 🌵 Arizona – Remote 🏄 California – Remote ⛰️ Colorado – Remote 🦌 Connecticut – Remote 🏛️ District of Columbia – Remote 🐊 Florida – Remote 🥔 Idaho – Remote 🌽 Illinois – Remote 🌾 Iowa – Remote 🌪️ Kansas – Remote 🐎 Kentucky – Remote ⚜️ Louisiana – Remote 🎰 Nevada – Remote 🗻 New Hampshire – Remote 🏖️ New Jersey – Remote 🗽 New York – Remote 🌲 North Carolina – Remote 🏈 Ohio – Remote 🌪️ Oklahoma – Remote 🌲 Oregon – Remote 🦀 Maryland – Remote 🍂 Massachusetts – Remote 🚗 Michigan – Remote ❄️ Minnesota – Remote 🏰 Missouri – Remote 🔔 Pennsylvania – Remote 🌴 South Carolina – Remote 🗿 South Dakota – Remote 🎸 Tennessee – Remote 🤠 Texas – Remote ⛷️ Utah – Remote ⚔️ Virginia – Remote ☕ Washington – Remote ⛰️ West Virginia – Remote 🧀 Wisconsin – Remote

💵 $130k - $190k / year

⏰ Full Time

🔴 Lead

📈 Performance Marketing

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

👻 Ghost score 0%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Vanco

WebsiteLinkedInAll Job Openings

51 - 200 employees

💼 Consulting

🏥 Healthcare

⚖️ Legal

💰 $80M Private Equity Round on 2012-03

Consulting • Healthcare • Legal

Vanco is a leading provider of payment processing solutions catering to community organizations, including faith-based, nonprofit, professional services, and educational institutions. With over 30 years of experience, Vanco services more than 45,000 clients nationwide, assisting them with payments, donations, and administrative software. The company is dedicated to supporting those who enrich their communities, helping improve the lives of individuals through various organizations like churches, schools, and child care providers.

📋 Description

• Build and refine the demand generation function from the ground up • Define qualified-lead criteria and maintain qualification discipline • Design touch architecture across inbound follow-up, nurture, and cross-sell • Partner with Customer Success to establish cross-sell motions in the installed base • Instrument the funnel so cost per outcome is measurable • Determine which channels merit additional budget • Own audiences, offers, campaign strategy, channel mix, conversion paths, nurture architecture, testing, and optimization • Translate Product Marketing positioning into measurable demand programs • Partner with Creative and Content to develop campaign assets • Write and execute directly when speed and experimentation require it • Specify data-layer requirements and hold Revenue Operations accountable for implementation, routing, integrity, and reporting • Direct paid media and SEO agencies and manage available demand-generation resources • Deliver qualified volume and sales-accepted opportunities supporting Q1 2027 pipeline goals by day 90 • Establish production qualified-lead definitions, sales follow-up service levels, improved lead-to-accepted-opportunity conversion, a live cross-sell motion, channel cost-per-accepted-opportunity reporting, and a channel-funding stop recommendation • Deliver the following year's demand plan with a committed monthly target • Close the planned conversion-rate gap and produce evidence-based budgeting • Report to the hiring leader and collaborate with Revenue Operations, Sales, Product Marketing, paid media, SEO, fractional demand-generation, and AI engineering partners

🎯 Requirements

• Personally built demand generation in a high-volume, lower-price-point motion • Ability to name the funnel built, numbers before and after, and decisions made • Practical daily use of modern AI tooling for segment research, messaging, scoring and signal models, sequence personalization, and campaign execution • Ability to identify where AI tools are unsuitable as well as where they work • Fluency in unit economics, including cost per qualified opportunity, customer acquisition cost, and payback • Experience designing cadence and sequence, including touch counts, timing, and personalization • Ability to write converting offers, emails, and landing pages in your own voice and at speed • Experience working with imperfect data while shipping and improving data quality • Experience running motions into an existing customer base • Familiarity with lifecycle, in-product, and partner-assisted plays • Experience selling to churches, faith-based organizations, nonprofits, or another values-driven buyer is advantageous but not required

🏖️ Benefits

• Mission-driven organization making a meaningful impact on the communities we serve • Small, collaborative teams where ideas influence business outcomes and company culture • Ongoing professional development and strong commitment to internal promotion • 100% employer-paid medical coverage through HSA or Base Plan • Employer-paid dental, life, AD&D, short-term disability, and long-term disability insurance • Voluntary vision, accident, critical illness, and supplemental life & AD&D coverage • 9 paid holidays • 2 floating holidays • 4 weeks of PTO • 8 weeks of paid parental leave after six months of employment • Paid volunteer time off • 401(k) plan and employer match • Quarterly performance bonus